Friday, 03 September 2010
Congratulations to Lecturer in the School of Communication and Arts, Dr Stuart Medley and recent design graduate, Uriah Gray, whose collaborative design has been selected as one of the winners of the Seoul Design Fair 2010.
Seoul Design Fair is an international event that will bring together domestic and foreign designers as well as famous international design brands, with the aim to show the world that design is about more than simple aesthetics, and can have useful and meaningful applications in industry and everyday life.
Their winning design, entitled Truth Mirror, is a display of emotion that reflects the Korean people and their way of life.
“The Korean people are famously stoic; they go about their daily lives without fuss, which makes for an economically powerful and productive nation. But it also means that people have trouble communicating their real feelings.”
“We wanted to find a way for people to express their emotions without having to talk about them openly,” said Dr Medley.
Their design utilises augmented reality, which communicates with a video wall to create a giant “truth mirror” in which everyone can share their feelings from their day, through playful and colourful 3D graphics that float above the head of each participant.
Participants are asked to choose a matching armband to reflect their emotion, be it sad, happy or angry, and then continue their journey throughout the city. Cameras atop the video wall pick up the code on the armband and match it to the participant’s video reflection above which will float a uniquely assigned graphic as they walk along.
People can gather near the video wall to see and share their feelings and, and then walk away with their emotion armband as a souvenir in search of smaller “truth mirrors“ throughout the city.
Dr Medley is extremely proud of the collaboration, which utilises innovative and effective measures to overcome the issue of communication between the Korean people.
“This is the first international design competition I have entered, and the same goes for Uriah. It’s great to know that the work we are doing ECU is competitive at a global level and we look forward to finding out the final placings next month.”
The design will be displayed with the 200 other winners at the Seoul Design Fair, with a special awards ceremony held on Thursday, 7 October to announce the top three designs.