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ECU lecturer launches new book

Friday, 10 September 2010


  • ECU Adjunct Lecturer, Dr Jonathan James is launching a new book entitled McDonaldisation, Masala McGospel and Om Economics

    ECU Adjunct Lecturer, Dr Jonathan James is launching a new book entitled McDonaldisation, Masala McGospel and Om Economics

ECU invites staff and community members to attend the launch of McDonaldisation, Masala McGospel and Om Economics: Televangelism in contemporary India, a new book written by Adjunct Lecturer in the School of Communication and Arts, Dr Jonathan James.

The book discusses an interesting new field of study: religion in a transnational, global context, and is based on a three-year cultural study of Church and Hindu community leaders from India.

It compares the global use of television to promote religion, called ‘televangelism’, to ‘McDonaldisation’, which is the process by which a society takes on the characteristics of a fast-food restaurant.  The book also discusses the fusion between Indian and American televangelism, referred to as ‘Masala McGospel’.

Dr James is excited about the book, which provides an interesting insight into a new religious phenomenon.

"The map of the world of Christianity is changing as a major shift is now taking place in the southern hemisphere (Africa, Asia and South America) with more Christians there than in the North--the traditional heartlands of the faith,” said Dr James.

“The McDonaldised gospel is a marketplace spirituality of least resistance which produces 'consumer worshippers' rather than worshippers 'consumed with God.”

The book is at the cutting edge of its field, and is an interesting and insightful read for anyone interested in the development of religion and media within India and around the world.

Book Launch: McDonaldisation, Masala McGospel and Om Economics

Date: Wednesday, 29 September 2010
Time: 12.30pm
Venue: Kurongkurl Katitjin Gallery, Building 15, Room 127, Mount Lawley Campus

Light lunch and refreshments provided. To register your attendance please email createc@ecu.edu.au by Monday, 27 September.

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