Let’s GO! program a hit with small businesses
Thursday, 26 May 2011
Let's GO! wrap-up event
ECU's Small and Medium Enterprise Research Centre (SMERC) recently celebrated the successful launch of its Let’s Get Online (Let’s GO!) program to small business owners in regional and metropolitan WA.
Let’s GO! teaches small business operators how to use tools available on the Internet, therefore improving their e-business skills and potentially growing their customer base.
The program is jointly run by the Small and Medium Enterprise Research Centre (SMERC) at ECU, local councils, industry partners and regional development commissions, and is funded by a $457,000 AusIndustry grant.
Co-ordinated and delivered by facilitators Ms Susie Vergers and Mr Mike Smith, the program has already surpassed expectations as participation has already had a 15 per cent increase from 500 to 570 participants to date.
Program participant Dana Kenworthy, of Dana Kenworthy Photography, said Let’s GO! assists small business owners in ensuring that they have an effective web presence and good e-business skills.
“Let’s GO! wasn’t just about websites, it was about an overall web presence for your small business, including social media. The seminars provided small businesses with many options for web tool selection, search engine optimisation and e-marketing solutions, and were also a great opportunity to network with others,” said Ms Kenworthy
Director of SMERC, Professor Beth Walker, said that Let’s GO! was one of the most significant programs ever developed by SMERC.
“This program really did make a difference to many West Australian business owners. We are thankful to AusIndustry for the funding and appreciative of the support shown by our Industry partners, without which we could not have achieved such a successful outcome for our participants,” said Professor Walker.
ECU’s commitment to sharing the expertise of its research with the small business community through the Let’s GO! program has seen many of the participants already report increased sales as a result of the online changes they have made.