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International success for advertising student

Tuesday, 14 June 2011


Bachelor of Marketing, Advertising and Public Relations student Mikayla Maricic has been named the regional winner of an international advertising poster competition – and her work could be used to illustrate the United Nations Rio 2012 Conference.

As Asia Pacific Champion of the third International Advertising Association (IAA)-Dentsu Global Student Poster Competition, Mikayla will have her poster exhibited at this year’s Cannes International Festival of Creativity.

She will also be in the running for the global award, which offers a $500 cash prize, a trophy and the chance to present her work to the UN.

The IAA’s intention is for the winning entry to be incorporated into an international pro-bono advertising campaign in support of the 2012 UN conference.

The contest brief to the student entrants was to create a compelling poster that could universally call to action and highlight the issue of sustainability.

Mikayla said the inspiration for her winning poster came from a desire to create something unique that would also translate to an international audience.

“I know that a lot of people, when they think about sustainability, think about stereotypical images like trees and forests. I wanted to try and create something more emotive, something that would highlight that this issue is about future generations,” Mikayla said.

She said having her work seen by an international audience was great for her portfolio and her future employment prospects.

But before she pursues her goal of working in creative advertising, Mikayla plans to embark on a Master of Project Management next year, also at ECU.

Mikayla is not the first ECU graduate to excel in the IAA-Dentsu Global Student Poster Competition. Last year Tessa Collins finished runner up and saw her work shown around the world.


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