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ECU students win Google Challenge
Joe Sorgiovanni, Yusuke Ogura, Zhe Pan and Elizabeth Fu were part of the successful team, which developed an effective online marketing campaign using just $200 worth of Google AdWords.
The students worked with Muddy Creek, an all natural soap company based in Midvale in Western Australia, to increase awareness and sales volume for their products.
During the three week live campaign in April and May this year, the website received a total of 296 clicks from the ads, successfully increasing brand awareness, as well as increasing the average weekly sales by over 100%.
Team Leader Zhe Pan said the Challenge was a big learning curve for the team.
“We learned a variety of online marketing and analytical skills through unexpected and expected outcomes. I also learned to think differently, using innovative solutions to solve problems and now have an understanding of how people think when they search for certain products,” Pan said.
“At 68 cents per ad, we were very pleased to report a high return on investment for our client.”
ECU Google Online Marketing Challenge Coordinator Katrina Hibbs said there was a shortage of local talent in what is a relatively new and fast-growing field.
“The regional winners are attracting the attention of employers locally. Following last year’s win, the Google Challenge participants were in such high demand some were snapped up by the top WA marketing and advertising agencies before even finishing their studies,” Ms Hibbs said.
As well as winning a laptop each, the winning team receive an all expenses paid visit to the Google Australia Headquarters in Sydney and have the unique opportunity to present their campaign strategy to the Google AdWords team visiting from California.
Competing against 35,000 students globally, a team of four ECU students have won the 2011 Google Online Marketing Challenge for the Japan/Asia Pacific Region.