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ECU student a PR success story

Thursday, 29 September 2011


Postgraduate student Ros Lane is flying high after successfully winning the 2011 Emerging Practitioner of the Year Award at the recent Public Relations Institute of Australia (PRIA) WA State Awards for Excellence.  

PRIA is the peak body for PR professionals in Australia, with the annual awards celebrating the achievements of exceptional members of the WA public relations profession.

A postgraduate student currently studying a Master of Professional Communications, Ros splits her time between University and a full time position working for the RAC, where she focuses on media liaison and external communications.  She has also worked on a number of successful PR campaigns during her time at the organisation.

Coming from a journalist background, Ros was looking for a new challenge when she made the move to public relations.

“I liked the idea of being able to work in an industry where I would be able to use my skills in a new way but still apply my working knowledge of the media. I was attracted to the prospect of being  able to use my skills to benefit an organisation and help to grow its profile and brand,” said Ros.

"Winning this award is an honour. It's not only recognition of my work, but the work of my team and the RAC. Awards like this are a reminder that while it might not always be easy, all the hard work is worth it in the end."

“I undertook my masters at ECU to increase my knowledge and build my skill base and hope to be able to use what I learn to benefit my employer and further my career.”

For more information on the Masters of Professional Communications, visit


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