Friday, 02 September 2011
ECU Bachelor of Communication students have won the top prize at the annual International Advertising Association (IAA) InterAd XIII global student advertising competition.
World champions Annabel Slade, Jakob Reimerson, Colby Lathwell, Jon Ismailovski, Jack Geerssen and Sebastian Forsström made up the winning team, known as Boomerang One. They will all receive an award and certificates at an event in London hosted by the IAA UK Chapter on Friday, 16 September2011.
Boomerang were world champions in 2007 and have been Asia Pacific regional runners up in recent years.
The IAA InterAd competition gives students the opportunity to put theory into practice by testing their skills with a real world client case study.
The brief this year was to develop a game changing brand campaign that disrupts the category and breaks all conventions for Dentsu London and its client Canon Europe.
School of Communications and Arts Head Professor Clive Barstow and advisor to the winning team said he was proud of his students’ success.
“For our Communications and Arts students to win the world championships in advertising yet again this year is an amazing achievement,” Professor Barstow said.
“It is testament to their creativity and professionalism. The School and University are very proud of all the students and staff involved in this year’s campaign.”
Chairman of the Jury and Dentsu London's Managing Director Ida Rezvani, said Boomerang One were the clear winners.
"Although all teams clearly worked incredibly hard to deliver their presentations, it was interesting that some chose quite a theoretical approach. It was very clear that Boomerang One were the winning team and by far, the most creative,” Ms Rezvani said.
“Whilst robust thinking is a huge part of what we do, we get paid to deliver creative work as that's the bit clients can't do themselves."