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‘Get ready’ for ECU’s new campaign

Monday, 02 May 2016

Tags: Homepage; Community; Engagement

Meet Alec Jones, a Bachelor of Engineering student with zero acting experience. He’s also one of the stars of ECU’s new TV ad campaign.

The Honours student joined 50 other ECU students, 14 WAAPA students and several ECU academics in the filming for the campaign, which debuted on TV screens on 1 May 2016. It will also appear in newspapers, online and billboards around Perth.

The TV commercials are shot in a first-person narrative and give prospective students a sense of ECU’s hands-on approach to learning.

Alec said he’d never look at advertising the same way again after learning the meticulous preparation and long hours required to produce a short TV ad.

“It’s really interesting to see how much goes into making an ad. To see how everyone has their roles. It was just a very different experience for me,” he said.

“The first few takes you kind of giggle because it’s a new thing. But eventually you get used to it and figure out what you’re supposed to be doing,”

Get ahead with practical experience
Alec said the ad’s tagline, ‘Get ready’, resonated with him as student seeking industry experience.

“It’s logical. In the lectures you learn the stuff that’s important, you back it up in a tutorial and then you go practice it in a lab, and sometimes site visits as well. I believe it’s getting us ready,” he said.

If the Hollywood agents don’t come calling, Alec will continue with his plan to become a civil engineer. As an Honours student, this year he is seeking to complete his compulsory three-month practicum with a local civil engineering firm.

He has also been busy attaining a diverse range of skills and experiences that will make him competitive in the job market. He is a peer mentor, campus coordinator for Engineering Australia and a founder of the ECU chapter of Engineers without Borders, through which he is also working on a project to help the homeless.

To watch ECU’s latest TV ads, visit the ECU YouTube channel.


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