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Advertising students take out Asia-Pacific Championship

Monday, 16 June 2008

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Edith Cowan University (ECU) Advertising students have again achieved success on the world stage, after being named Student Champions at the 2008 Asia-Pacific Media Forum held in Bali earlier this month.

Following three days of digital media immersion and a long night of preparation, third-year students Susan Kooy and Chloe Constantinides impressed judges with their presentation against stiff competition from nine other university teams.

Susan and Chloe are Co-Presidents of Boomerang@ECU, a student chapter of the International Advertising Association (IAA) formed by ECU students studying advertising, public relations and design.

Boomerang@ECU provides students with a link to real world advertising through participation in IAA programs and working with local industry experts.

The Asia-Pacific award is not the first taste of international success for Boomerang@ECU students. Last year's team beat 29 other entries from 22 countries to win the prestigious 2007 IAA Dentsu InterAd XI Global Student Competition in New York, after preparing a campaign for the United Nations.

Boomerang@ECU was also named 2007/08 Student Chapter of the Year at the IAA World Education Conference held in Washington DC in April this year.

The team is guided by Ms Diane Slade, Advertising Course Coordinator at ECU and IAA Vice-President, Education.

The Asia-Pacific Media Forum is held biennially, bringing together professionals and academics from the fields of advertising, media, research and marketing.

Susan and Chloe were asked to think of provoking ideas to overcome new challenges in media within a consumer-controlled and hyper-competitive marketplace.

"It was a great opportunity to learn the success secrets of some incredibly gifted industry professionals," said Susan.

ECU Vice-Chancellor, Professor Kerry Cox congratulated the team on their outstanding performance at the Forum.

"We are very proud of our advertising students' success at the international level," he said.

"The Forum is a valuable learning experience and our students rose to the challenge with professionalism and confidence."

For more information about advertising careers at ECU, visit www.reachyourpotential.com.au.

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Media contact:

Corporate Communications
(08) 6304 2131
0402 016 344
pr@ecu.edu.au
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