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Dog adoption on the rise thanks to ECU students

Monday, 17 May 2010



Alistair Mackenzie, Diana Mozo and Anastasia Hernandez are working with the Dogs’ Refuge Home to develop an online marketing strategy to help increase traffic to their website, as part of the 2010 Google Online Marketing Challenge.

The campaign has been a huge success, with 2,000 clicks to the Dogs Refuge website over the duration of the campaign.

Located in Shenton Park, the Dogs’ Refuge Home is a not-for-profit organisation dedicated to the rescue, care and
re-homing of dogs.

“We really rely on donations and the support of the community to ensure we can provide vital care to these beautiful dogs,” said President of the Dogs’ Refuge Home, Karen Rhodes.

“I am extremely impressed with how these ECU students have worked with us to develop such a successful campaign.”

The Google Challenge runs from 19 April to 9 May and enables student university teams to work as online marketing consultants and compete at a global level. Teams receive US$200 worth of free online advertising with Google Ad Words and work with local businesses to devise effective online marketing campaigns.

All three team members agree that they have enjoyed watching their ads in action.

“It’s a fantastic feeling when you see an ad that you actually had part in creating, pop up on a web page,” said campaign team leader, Alistair.

Program Director from ECU’s School of Communications and Arts, Dr Peter Ling, said the group has demonstrated great work ethic and teamwork.
“The teams have managed the live campaign, kept journal entries and maintained a blog to promote the client and the campaign itself.”

Since its inception in 2008, the Google Challenge has attracted more than 18,000 participants from 400 universities across 57 countries. Last year, ECU entered 10 teams, with four teams finishing as semi-finalists in the region and one team going to the Top 15 Finalists round.

This year 11 ECU teams are working with various local businesses including Venues West, Chocolate Art and Wandering Wok.

For further information on the Google Online Marketing Challenge, visit

For further information on the Dogs’ Refuge Home, visit

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Corporate Communications
(08) 6304 2131
0402 016 344
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