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ECU team winners in Google Challenge

Tuesday, 03 August 2010

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Edith Cowan University (ECU) undergraduate students Georg Widschwendter, Micheal Allbeury and Marjorie Fouquereau Google Challenge team was announced as the winning team in the Google Challenge Asia Pacific Region (APAC) category recently.

Held in semester one 2010, the Google Challenge is a unique competition that enables student teams to work as online marketing consultants, competing at a global level against other university teams from around the world.

Each team receives US$200 worth of free online advertising with Google Ad Words to work with a local business to devise effective online marketing campaigns.

This year’s winning ECU team worked with the Busta Moves Dance Studio in East Perth, utilising effective online marketing tools to create an interactive website which effectively promoted the dance studio and its activities.

The team went through a vigorous three-stage judging process, which began with quantitative evaluation of the client account through the use of variables such as impressions and click throughs, followed by a qualitative evaluation by Google experts, and finally an evaluation by a global academic panel.

ECU Program Director of Communications, Dr Peter Ling, is thrilled with the team’s efforts.

“To receive such high recognition from Google is a tremendous achievement for these three ECU undergraduate students, especially considering other winning teams had five and six members.

“Last year only one ECU undergraduate team reached the third stage of judging, so to make it all the way and become regional winners is fantastic. I’d like to congratulate all team members on their amazing efforts.”

Acting ECU Vice-Chancellor, Mr Warren Snell said the Google Challenge is a unique opportunity for students to experience the world of online marketing and advertising.

“The hands-on experience of working with a client and creating an online marketing campaign will certainly benefit the students in starting their careers.”

The winning team will receive a trip to Google in Sydney, including accommodation, flights, meals and a tour of the Google offices. All members of the winning team will also receive a laptop valued at USD$1,300.

A total of 3,034 teams from 60 countries participated in the 2010 challenge, with regional winners from America and Europe, as well as a global winner also announced last week.

For more information on the Google Challenge, and a full list of the winning teams, visit www.google.com/onlinechallenge.

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