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National anti-cyber bullying campaign

Wednesday, 29 June 2011

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ECU’s Child Health Promotion Research Centre (CHPRC) is set to play a key role in a national campaign to address cyber-bullying.

CHPRC will work with the Australian Human Rights Commission and communications specialists Primary Communications to develop an innovative anti-cyber bullying initiative.

Commission President Catherine Branson QC said the campaign would focus on helping young people to take safe and effective action when they witness cyber bullying.

“We repeatedly hear about incidents of cyber bullying involving young people and we know that the damage it causes can last a lifetime,” Ms Branson said.

“Cyber bullying is a growing problem confronting the nation with the potential for serious mental and physical impacts.

“The Commission is particularly excited about partnering with the Child Health Promotion Research Centre at Edith Cowan University due to their extensive expertise working in the field of bullying.”

CHPRC Professor of Child and Adolescent Health, Donna Cross, undertook the world's first study into strategies being used by schools, families and students to combat the effects of cyber bullying.

“Young people are key stakeholders in identifying and implementing responses to cyber bullying. This project includes important opportunities for young people to inform the content, design and platform in which to promote positive bystander actions,” Professor Cross said.

For more information, visit the Australian Human Rights Commission website.

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