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CREATEC Weekly Seminar Series - Postgraduate Research Proposal

Monday, 19 September 2016


Presenter: Kelly Jaunzems

Title: An investigation into the use of Social Media in Occupational Health and Safety

Biography:Kelly studied a Master of Occupational Health and Safety at ECU, and after some time away, returned to ECU in 2015 to work with Professor Lelia Green and Dr Donell Holloway. She is currently pursuing her research interests through a proposed Master of Arts with a focus on communication, culture and social media.

Abstract: Social media is rapidly changing the face of business, government and regulatory systems. It has exploded from being relatively unknown in 2006, to an important fixture in everyday life ten years later. Sixty-eight percent of Australians now use social media regularly, with 49% actively participating on a daily basis, which means that it is transforming the interactions and communication patterns of our nation (Sensis, 2015, p. 13). Social Media has been taken up in a range of professional contexts, including the fields of health and disaster management. One group of professionals who seem hesitant about adopting social media, however, are occupational health and safety (OHS) practitioners.

My proposed research will look at the potential for OHS professionals to use social media as a tool to connect with employees and stakeholders. Using a mixed method approach, ethnographic and netnographic methodologies will be used to determine the ways in which social media is currently used in business within an OHS context and the barriers which may prevent its use or reduce implementation. Informed by social constructionism and social learning theory, this study will also examine the notion of ‘safety culture’ and the effect that this contested entity may have upon the industry and on the promotion, information, education and Social Media practices of OHS professionals.

Event details

Date: Wednesday, 21 September 2016
Time: 12.30pm - 1.30pm
Venue: ECU Mount Lawley Campus, Building 3, Room 3.195
Cost: Free
Lunch will be provided


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