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Synergy and ECU Promotional Marketing Industry Partnership

Tuesday, 20 June 2017


Students from the School of Business and Law have put theory into practice as part of a new partnership with WA energy provider, Synergy.

ECU marketing students were given six real problems faced by Synergy in the current marketplace and were challenged with creating case studies to provide solutions for them.

The second year students worked in teams of three or four (there were 23 groups in total, including local, regional, interstate and online students), with the best three groups invited to pitch their ideas to a panel of experts from Synergy, giving students the real-life experience of pitching to a prospective client.

After pitching their ideas, Melanie McDaniel, Shyanshini Sunnassee, Chengfang Jin and Ashim Bhandari were pronounced as the winning group. They each received a certificate as well as tickets to all of the four remaining ADMA events for 2017 (valued at around $400 per person), providing students with the opportunity to sit at the Synergy table as their guests at these events.

ADMA (Association for Data-driven Marketing and Advertising) also offered an individual award for ‘Best Performing Student’. This was awarded to two winners for their incredible work; Zillah Bishop and Alessia Starvaggi will now also have the opportunity to sit on the ADMA WA Branch Committee for 12 months, where they will work alongside senior marketing executives and managers.

Zillah and Alessia attended their first ADMA Committee meeting this month, and ADMA Chairman Tristan Berentzen said they handled themselves very well.

“They've both got great energy and are looking forward to the opportunity. The WA Committee is also excited to have them on board. Now that they've been initiated, they get the opportunity to be more involved in our next Committee meeting.”

Synergy judges for the pitch on the day included Stephanie Unwin, General Manager Retail, Geoff Roberts, General Manager Commercial and Krystal Skinner, Manager of Marketing. While Tristan Berentzen, Chairman at ADMA, Rebecca Hargrave, Communication and Engagement Specialist at Synergy and Dr Claire Lambert, Marketing Lecturer at ECU judged ‘Best Performing Student’.

As a result of the outstanding success of this semester’s partnership with Synergy, the project will be running again in Semester 2, 2017.


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