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Opportunity from the Chinese tourism boom for WA

Thursday, 03 August 2017

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The School of Business and Law’s Research Office held its fourth ECU Business Flashlight on Friday 28 July at the new City of Perth Library, titled ‘China’s Tourist Boom: Opportunities for Western Australia’.

The keynote speaker Hon. Paul Papalia CSC, MLA talked about the importance to invest into widening the channels of transportation for tourist arrivals into the State, and the need for improved infrastructure to attract the interest of Chinese visitors. Paul Papalia is currently the WA Minister of Tourism, Racing and Gaming, Small Business, Defence Issues, Citizenship and Multicultural Interests.

Ms Louise Scott, Executive Director Strategy, Brand and Marketing Services at Tourism WA spoke about the agency’s recent “Just Another Day in WA” campaign, and the use of Chinese social media and websites as a means to create better awareness of WA as a tourist destination.

Dr George Chen, Principal Analyst and Manager of National Tourism Forecasts at Tourism Research Australia, Austrade, talked about the size of Chinese tourists’ contribution to WA’s economy.

Professor Sam Huang from the School of Business and Law discussed the rippling benefits of tourism into other sectors of WA’s economy and showed how tourism provided a greater multiplier effect than the mining and retail sectors.

Following the presentation, the speakers answered questions from attendees as a panel. It was a packed event attended by tourism industry leaders and policy makers, including representatives from the Consulate General of China and business organisations in Perth. The event was closed with networking for attendees with the speakers over refreshment.

For more information about ECU Business Flashlight, please contact Associate Professor Hadrian Djajadikerta, Associate Dean Research, School of Business and Law, at h.djajadikerta@ecu.edu.au.

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