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Foundation Professor Philip Pearce

Home Institution: James Cook University
Email: philip.pearce@jcu.edu.au

Background

Philip Pearce is the first Professor of Tourism in Australia. He has a First Class Honours degree in Psychology and a Diploma of Education from the University of Adelaide.  He earned a Doctorate from the University of Oxford studying tourists in Europe.

He has held a Fulbright scholarship at Harvard University.  He has over 250 publications and 15 books on tourism. He is a frequent keynote speaker at tourism conferences particularly in Asia. He is well known for his books on tourist behaviour. He has recent publications in the area of Chinese outbound tourism, and positive psychology including humour. His recent book co-edited with Maoying Wu explores Asian tourists travelling out of Asia. He supervises a large number of current PhD students and has been the principal supervisor for 40 successful graduates from 12 countries. He has worked with many Australian tourism businesses and many international operations.

He is the President of the International Tourism Studies Association, an academic group which links scholars in developing and developed countries. In 2016 he was awarded the title Distinguished Professor of James Cook University, the first social science researcher to be accorded this recognition.

Research Interests

  • Tourist behaviour
  • Tourism community relationships
  • Tourism education
  • Chinese tourists at home and abroad
  • Tourist attraction planning and design
  • Tourists’ memories
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