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Associate Professor Claire Lambert

Associate Dean (Teaching and Learning)

Staff Member Details
Telephone: +61 8 6304 5587
Email: c.lambert@ecu.edu.au
Campus: Joondalup  
Room: JO2.229  
ORCID iD: https://orcid.org/0000-0002-0020-2599

Associate Professor Claire Lambert is the Associate Dean, Teaching and Learning and a Senior Lecturer in the School of Business and Law.

Key Research Areas

  • Retailing
  • Brand management
  • Food marketing and child consumers
  • Online brand community consumer behaviour
  • Customer engagement
  • Franchising
  • Consumer behavior

Biography

Claire obtained her PhD from the University of Western Australia where she also completed her undergraduate studies with honours. Prior to academia, Claire gained over 20 years industry experience in marketing, sales and management roles. She has worked for national and international companies including McDonald’s, Coles Group, Newell Rubbermaid.

Whilst holding a WA State Sales Manager role Claire joined ECU as a Sessional lecturer and then joined as a full-time lecturer in 2011.Claire sustains strong industry engagement and is a Certified Practicing Marketer with the Australian Marketing Institute (AMI), and a Mentor for Emerging Marketers with AMI. Claire has extensive experience in teaching Undergraduate and Postgraduate units as well as developing new curriculum.

Her research interests align with her industry experience and focus upon branding, children, and food. She has conducted a number of recent research projects and also supervises HDR students in these areas.

Theme Two: Society and Culture; Consumer behaviour, Branding, Retail marketing, Effects of advertising and promotion

  • SBL Dean Award – Innovative Teaching and Learning Practice Award 2021
  • Australian Awards for University Teaching [AAUT] 2021 – Citation for Outstanding Contribution to Student Learning
  • Vice-Chancellor Staff Excellence Award – Citation for Outstanding Contributions to Student Learning 2020
  • SBL Dean Award - Business Services Discipline Award 2020
  • School of Business and Law – Associate Dean Teaching and Learning Award for Impact on Teaching 2017
  • Faculty Service Dean Award 2014
  • Australia New Zealand Marketing Academy
  • Australian Institute of Marketing

Qualifications

  • Doctor of Philosophy, The University of Western Australia, 2009.
  • Bachelor of Commerce with Second Class Honours, The University of Western Australia, 2002.
  • Bachelor of Commerce, The University of Western Australia, 1999.

Research Outputs

Journal Articles

  • Jackson, D., Lambert, C. (2023). Adolescent Parent Perceptions On Sustainable Career Opportunities And Building Employability Capitals For Future Work. Educational Review, 2023(article in press), TBD. https://doi.org/10.1080/00131911.2023.2182763.

Journal Articles

  • Balsarini, P., Lambert, C., Ryan, M. (2022). Why franchisors recruit franchisees from the ranks of their employees. Journal of Strategic Marketing, 30(2), 180-200. https://doi.org/10.1080/0965254X.2020.1733053.
  • Maccarthy, M., Morgan, A., Lambert, C. (2022). Congregating as a Social Phenomenon; the Social Glue that Binds. International Journal of Event and Festival Management, 13(2), 235-246. https://doi.org/10.1108/IJEFM-11-2021-0085.
  • Wilk, V., Lambert, C., Meek, S. (2022). Online Brand Detraction in an Online Opinion Platform. International Journal of Hospitality Management, 107(October 2022), Article number 103345. https://doi.org/10.1016/j.ijhm.2022.103345.
  • Costello, L., Dare, J., Dontje, M., Lambert, C., Straker, L. (2022). Applying the 4Ps of social marketing to retain and engage participants in longitudinal cohort studies: generation 2 Raine study participant perspectives. BMC Medical Research Methodology, 22(1), article number 288. https://doi.org/10.1186/s12874-022-01778-4.

Journal Articles

  • Balsarini, P., Lambert, C., Ryan, M., Maccarthy, M. (2021). Subjective Knowledge, Perceived Risk, and Information Search when Purchasing a Franchise: A Comparative Exploration from Australia. Journal of Risk and Financial Management, 14(8), Article Number 338. https://doi.org/10.3390/jrfm14080338.
  • Meek, S., Wilk, V., Lambert, C. (2021). A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews. Journal of Business Research, 125(March 2021), 354-367. https://doi.org/10.1016/j.jbusres.2020.12.001.
  • Lambert, C., Goh, E. (2021). To toy or not to toy in supermarket instant reward programs. Asia Pacific Journal of Marketing and Logistics, 33(2), 513-525. https://doi.org/10.1108/APJML-09-2019-0530.

Journal Articles

  • Meek, S., Ogilvie, M., Lambert, C., Ryan, M. (2019). Contextualising social capital in online brand communities. Journal of Brand Management, 26(4), 426-444. https://doi.org/10.1057/s41262-018-00145-3.
  • Meek, S., Ryan, M., Lambert, C., Ogilvie, M. (2019). A multidimensional scale for measuring online brand community social capital (OBCSC). Journal of Business Research, 100(2019), 234-244. https://doi.org/10.1016/j.jbusres.2019.03.036.

Journal Articles

  • Meek, S., Lambert, C., Ryan, M., Ogilvie, M. (2018). Social capital: An influence on critical to success factors in online brand communities. International Journal of Web Based Communities, 14(3), 268-288. https://doi.org/10.1504/IJWBC.2018.094920.

Conference Publications

  • Balsarini, P., Lambert, C., Ryan, M. (2018). Internally Recruited Franchisees’ Franchise Buyer Decision Process. Connect. Engage. Transform ANZMAC 2018 - Conference Proceedings (22-25). University of Adelaide.
  • Lambert, C., Lee, A. (2018). VIDEOTISEMENTS: AN EMERGING ADVERTISING MEDIUM TARGETING CHILDREN. Global Marketing Conference Proceedings (135-140). Changwon National University.
  • Lambert, C., Riebe, L. (2018). Do Marketing Students Enjoy or Avoid Teamwork?. Connect. Engage. Transform ANZMAC 2018 - Conference Proceedings (463-466). University of Adelaide.
  • Maboud, M., Lambert, C., Ryan, M. (2018). The customers’ intention of using loyalty programs. Connect. Engage. Transform ANZMAC 2018 - Conference Proceedings (164-167). University of Adelaide.

Book Chapters

  • Mizerski, D., Wang, S., Lee, A., Lambert, C. (2017). Young children as consumers: Their vulnerability to persuasion and its effect on their choices. Routledge International Handbook of Consumer Psychology (327-346). Routledge.

Journal Articles

  • Darley, T., Lambert, C., Ryan, M. (2017). Grey Nomads’ caravanning use of social networking sites. Journal of Information Technology and Tourism, 17(4), 379-398. https://doi.org/10.1007/s40558-017-0091-6.

Conference Publications

  • Hussain, S., Ryan, M., Cripps, H., Lambert, C. (2017). Role of social media in handling a crisis situation: A case study of Commonwealth Bank of Australia (CBA). The proceedings of 2nd Business Doctoral & Emerging Scholars Conference (97-102). Edith Cowan Univerity.

Conference Publications

  • Meek, S., Ryan, M., Ogilvie, M., Lambert, C. (2016). Online Brand Communities: The Key to making them Succeed.. Marketing in a Post-Disciplinary Era (952-958). University of Canterbury.

Reports

  • Powell, R., Ryan, M., Lambert, C., Cooper, T., Giles, M., Hope, C. (2016). Report for WA Music: Preliminary Economic Impact of the Music Industry in WA. Joondalup, WA. Edith Cowan University.

Books

Conference Publications

  • Fanning, S., Lambert, C., Maccarthy, M. (2012). Validating an old Classic: Deconstructing the Sporting Pyramid using Holt’s Typology of Consumption. Australia New Zealand Marketing Academy Conference 2012 Proceedings (7). Ehrenberg-Bass Institute for Marketing Science, University of South Australia.

Conference Publications

  • Lambert, C., Mizerski, R. (2011). Kids, Toys and Fast Food: An Unhealthy Mix?. Australia New Zealand Marketing Academy Conference 2011: Proceedings (7). Australian & New Zealand Marketing Academy.

Research Projects

  • Supporting higher education students in their transition to work, Higher Education Research and Development Society of Australasia (HERDSA), Grant, 2022 ‑ 2023, $4,960.
  • The economic and social impacts of contemporary music in Western Australia (WAM project), Edith Cowan University, ECU Capability Enhancement Scheme - 2015 or earlier, 2015 ‑ 2016, $18,410.

Research Student Supervision

Principal Supervisor

  • Doctor of Philosophy, An analysis of luxury consumption in China after the global pandemic of 2020
  • Doctor of Philosophy, Internally recruited franchisees: Preconditions, decision processes and outcomes
  • Doctor of Philosophy, Exploring the influencing factors of Aboriginal and Torres Strait Islander students in undertaking higher education and the effectiveness of Western Australian universities’ marketing strategies

Co-principal Supervisor

  • Doctor of Philosophy, Understanding influences on the critical-to-success factors in online brand communities

Associate Supervisor

  • Doctor of Philosophy, A consumer-based brand equity model for the luxury and upscale hotel sector
  • Doctor of Philosophy, The Influence of Social Interactions on Tourist Experience and Tourist Satisfaction: A Study of Group Package Tours in Vietnam
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