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Markets and Services Research Centre

The Markets and Services Research Centre is focused on research in areas of high economic impact.

Marketing is embedded in all economic sectors, with the services sector accounting for over three quarters of Australian jobs and Gross Domestic Product (McLachlan, Clark & Monday, 2002).

Services sector

The services sector includes financial services, banking, property, legal and retail, as well as health, education and government services.

The specific sectors that will be a key focus of this research centre account for 19% of Australian employment.  They include Retail, excluding financial services, (10.5%), Accommodation and Food (6.7%) and Art and Recreation (1.8%).

Centre objectives

The Centre has three key objectives as outlined in the research operational plan:

  1. Focus the Faculty’s research and depth, including review all research centres and improve standing of research centres.
  2. Continue to expand our research outcomes by significantly increasing research income and quality publications.
  3. Attract and retain quality higher degrees by research students.

The Centre provides scope for cross-disciplinary research, both within the Faculty of Business and Law and across or beyond the University, and will strive to establish collaborative links with other research centres.

The Centre will also strive to foster a research culture by providing a publication review panel, appoint appropriate adjunct/external members, involve key industry leaders in research projects, workshops and hosting industry forums on selected topics, and develop existing industry and professional links.

Collaboration welcomed

The Centre welcomes collaboration with industry and government on marketing and services-related projects.  A number of projects are underway and the following major theme is an initial focus for a number of Centre members.


Leadership team

Professor Hugh Wilkins
Telephone: (61 8) 6304 5840

Dr Maria Ryan
Telephone: (61 8) 6304 5784

Dr Dale Sanders
Telephone: (61 8) 6304 5413

Marketing and Services Research Centre
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