The Marketing and Services Research Centre is focused on research in areas of high economic impact.
Marketing is embedded in all economic sectors, with the services sector accounting for over three quarters of Australian jobs and Gross Domestic Product (McLachlan, Clark & Monday, 2002).
The services sector includes financial services, banking, property, legal and retail, as well as health, education and government services.The specific sectors that will be a key focus of this research centre account for 19% of Australian employment. They include Retail, excluding financial services, (10.5%), Accommodation and Food (6.7%) and Art and Recreation (1.8%).
The Centre has three key objectives as outlined in the research operational plan:
The Centre provides scope for cross-disciplinary research, both within the Faculty of Business and Law and across or beyond the University, and will strive to establish collaborative links with other research centres.
The Centre will also strive to foster a research culture by providing a publication review panel, appoint appropriate adjunct/external members, involve key industry leaders in research projects, workshops and hosting industry forums on selected topics, and develop existing industry and professional links.
The Centre welcomes collaboration with industry and government on marketing and services-related projects. A number of projects are underway and the following major theme is an initial focus for a number of Centre members.