Spanish professors to learn about ECU Google Challenge experience
Tuesday, 15 March 2011
Two Spanish professors in marketing from the University of Castilla-La Mancha are visiting the School of Communications and Arts this week to learn about how the School has successfully integrated the Google Online Marketing Challenge into its curriculum.
Professors David Martín-Consuegra Navarro and Arturo Molina participated in the Challenge with 30 teams in 2010, with three teams emerging as semi-finalists in the Europe Middle East region.
The Google Challenge started in 2008 as a global online marketing competition for higher education students with 8,000 students in 1,600 teams from 40 countries. The Challenge attracted 10,000 students in 2,000 teams in 2009 and 12,000 students in 3,000 teams from 70 countries in 2010.
The School has had good results over the last three years. There was a semi-finalist in 2008, a Top 15 global finalist in 2009, and the Asia Pacific Regional Winner in 2010.
“We are indeed honoured that the Spanish professors have flown all the way to learn about our Google Challenge experience,” said Associate Professor Peter Ling, who embedded the Challenge into the CMM2120/4120 Integrated Marketing Communications unit as an alternative assessment.
Besides attending a presentation on ECU’s Google Challenge experience and observing a Google Challenge tutorial, the Spanish professors will learn about ECU and discuss the possibility of establishing a bilateral agreement between Edith Cowan University and the University of Castilla-La Mancha.