Trash My Ad
Sunday, 26 June 2011
Trash My Ad is back, on screen and on air. Creative types are invited to tune in for this year’s edition of Keep Australia Beautiful’s popular anti-litter advertisement competition ‘Trash My Ad’, which now includes a new radio category as well as the TV category. Young filmmakers and radio-ad makers are challenged to find new ways to get the anti-litter message across and be in the running to win up to $1000 in cash. The competition, launched today, is open to people 25 years or under and entrants can create either a 30-second anti-litter TV commercial or radio advertisement with an anti-littering message targeting their age group.
‘Trash My Ad’ coordinator and Department of Environment and Conservation community educator Maureen Maher said this year the competition would be promoted by Keep Australia Beautiful nationally.
“The competition, which was started in WA, has always been open to anyone in Australia but this will be the first time that it will be promoted in the other States,” Ms Maher said. “We encourage family, friends and anyone who is interested to visit the website and rate the ads on our trash-o-meter because there is a $250 People’s Choice Award for the entries that get the most votes in the radio and video categories.”
There are two video categories – secondary school and 18-25 years – and the winners in each category will receive $1000.
There are radio ad categories – secondary school and 18-25 years – and winners in each category will receive $500.
All winners will have the opportunity for their anti-littering messages to be used in future Keep Australia Beautiful WA education programs. The winning video entries from 2010 have been screened at a number of outdoor movie events across the State and at Hoyts cinemas in the Perth metropolitan area. Entries for ‘Trash My Ad’ close on 22 July and will be judged by a panel of experts, including advertising and marketing specialists, and a youth panel.
For more information on ‘Trash My Ad’ visit www.trashmyad.com.au, email kabc@dec.wa.gov.au or phone 6467 5122. Entries will be posted to the website as they come in and voting for the People’s Choice Awards is open until 8 August.
The Department of Environment and Conservation provides administrative, logistical and policy support to the Keep Australia Beautiful Council WA. The Waste Authority is the council’s major strategic partner. ‘Trash My Ad’ 2011 is being promoted nationally with the support of the Packaging Stewardship Forum’s ‘Do the Right Thing’ program.