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Evaluation of the effectiveness of the pedestrian education programs delivered by VicRoads and the TAC

This study originated from a Victorian Parliamentary Inquiry. The 2006 report of the Parliamentary Road Safety Committee Review of the Inquiry into the Incidence and Prevention of Pedestrian Accidents noted that the pedestrian safety programs and resources available from VicRoads and the TAC provided no evidence of the effectiveness of these programs. Recommendation 29 of the report stated that: “the pedestrian education programs delivered by VicRoads and the Transport Accident Commission be evaluated for their effectiveness and highlight the penalties associated with illegal pedestrian behaviours.”

The results of the study enabled VicRoads, the TAC and the Department of Education & Early Childhood Development (DEECD) to refine the pedestrian safety focus in their traffic safety education resources and informed the development and implementation of future pedestrian education programs. 

The aims of the study were to:

  • Review and report on relevant evaluations of the pedestrian components of Victorian pedestrian education programs for schools and the general community;
  • Evaluate the effectiveness of the pedestrian components of KOTM and A Child’s World of Traffic, including:
    • Impact of resources on pedestrian safety knowledge, understanding and self-reported behaviours in parents;
    • Effectiveness of the resources as parent education tools.
  • Determine parents’ perspectives of the seriousness of pedestrian offences and their level of concern over the penalty;
  • Provide recommendations for:
    • Updating KOTM and A Child’s World of Traffic;
    • Developing and implementing future pedestrian education programs; and
    • Better educating the community about the seriousness of pedestrian offences.

A review of nine evaluations of seven pedestrian education programs conducted in Victoria between 1990 and 2009, was undertaken. Data were collected from parents of Year 1 to 3 students in 28 schools using parent surveys and parent focus groups, as well as in four school case studies. Based on the findings a series of recommendations for updating the specified traffic safety education resources and for developing, disseminating and implementing pedestrian education programs in general, were made.

For further information about this project please contact the Child Health Promotion Research Centre at

Project duration


Funding body

VicRoads and Transport Accident Commission (TAC) 


Associate Professor Marg Hall
Professor Donna Cross
Ms Thérèse Shaw

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