A Standing Ovation for E-Marketing
Monday, 10 May 2010
Professor Craig Standing from the School of Management has recently co-authored an edited a striking industry publication, titled “Electronic Marketing: Benefits, Costs and Risks”.
The book explores the dynamics of electronic markets through carefully examined research. Included are sections on online retailing, electronic collaboration, and electronic marketplaces and portals.
“I decided to edit a book on a electronic markets because I have been researching the area for ten years” said Craig. “I thought it would be a way or bringing my work together and also incorporating other chapters on leading edge features of the topic”.
Aside from editing, Craig authored four chapters of the publication, with other contributions coming from Isreal, USA, Spain, New Zealand and Australia.Faculty of Business and Law academics Denise Gengatharen Susan Standing, and Helen Cripps have also contributed significant chapters.