Research activity

Marketing, Tourism and Leisure is booming and evolving around the world – it is one of the largest industries in the world’s economy.

With factors reshaping the face of this industry, it is imperative that academic staff are committed to continuous learning and research. The School of Marketing, Tourism and Leisure’s growth in research activity enables it to remain at the forefront of such a dynamic industry.

The School's research interests cover a wide range of areas:

  • Consumer behaviour.
  • Marketing.
  • Tourism.
  • Leisure.
  • Wine festivals.
  • Events.

Centre for Applied Social Marketing Research

The Centre for Applied Social Marketing Research is located within the School of Marketing, Tourism and Leisure. The Centre is committed to conducting meaningful research in social marketing that will translate existing knowledge into practical health and social outcomes.

Centre for Innovative Practice (CIP)

The Centre for Innovative Practice is a faculty-wide research centre that conducts research into innovation in the professions and organisations. Innovation may be related to new products, services, new processes or innovative marketing.  

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Research at ECU

Research at ECU