Availability: 

By appointment 

• 1996 – 2011 Griffith Business School, Griffith University
                    - 2006-2011 Director, Off-Shore Operations
                    - 2000-2003 Head, School of Tourism & Hotel Management  
• 1989 -1996  Oxford Brookes University, School of Hotel and Catering Management
• 1985-1988  Staffordshire University, Management Centre, 

• Head, School of Marketing, Tourism & Leisure

• BSc (Econ)  University of London
• PhD Griffith University

Appointments:

• Editorial Board Member, Journal of Vacation Marketing
• Editorial Board Member, Journal of Hospitality Marketing and Management

• Consumer behaviour
• Tourism and hospitality marketing 

• Consumer behaviour, branding and marketing with particular focus on services.

• Sustainable Tourism CRC with Prof M Davidson (Griffith), Prof B King (Victoria U), Assoc Prof P Hobson (Southern Cross U), 2009, $62,000 International Student Travel Activity.  
• TSSI Research Centre, 2008 (with Dr C Herington), Re-evaluating the role of risk in service decisions, $11,000.
• TSSI Research Centre, 2008 (with Dr C King, Prof D Funk), Bridging the gap: Examining contemporary issues in hotel management to inform research, practice and curriculum development, $11,600.
• TSSI Research Centre, 2008 (with Dr K Butcher, Prof B Sparks), Development of a National Customer Satisfaction Index for the Australian Accommodation Industry, $11,600.
• Sustainable Tourism CRC (Chief Investigator, with Prof B Merrilees, Dr C Herington), 2005, Tourism and Destination Branding, $40,000.
• Sustainable Tourism CRC (with Prof B Sparks), 2005, Researching Tourism and Hospitality Products, $16,000.

• Lee, H.J., Wilkins, H. C., Lee,Y.S. (2011)Feeling protected in mass organised group tours - A South Korean case,  International Journal of Tourism Sciences, 11(2)
• Wilkins, H C., (2011). Souvenirs: What and why we buy, Journal of Travel Research, 50 (3) 
• King, C., Funk, D., & Wilkins, H C., (2011). Bridging the gap: An examination of the relative alignment of hospitality research and industry priorities, International Journal of Hospitality Management, 30 (1) 
• Wilkins, H C., (2010). Using importance-performance analysis to appreciate satisfaction in hotels, Journal of Hospitality Marketing and Management, 19 (8) 
• Wilkins, H C, Merrilees, W & Herington, C., (2010). The determinants of loyalty in hotels, Journal of Hospitality Marketing and Management, 19 (1) 
• Wilkins, H C, Merrilees, W & Herington, C., (2007). Towards an understanding of total service quality in hotels, International Journal of Hospitality Management, 26 (4)
• Wilkins, H C, Merrilees, W & Herington, C., (2006). How self-image congruence impacts on customer satisfaction in hotels, Tourism Analysis, 11(5) 
• Raybould, M & Wilkins, H C., (2006). Generic skills for hospitality management: A comparative study of management expectations and student perceptions, Journal of Hospitality and Tourism Management, 13(2) 

Conference papers:

• Bui, H.T., Wilkins, H. & Lee, Y.S. (2011)*. The construction of an imagined “West‟ among Asian backpackers. The 10th Australian and New Zealand Association for Leisure Studies (ANZALS). University of Otago, Dunedin, New Zealand. 6-8th Dec. 2011. *Best paper award.
• Bui, H.T., Wilkins, H. & Lee, Y.S. (2010). Social interaction amongst Japanese backpackers. The 9th Asia Pacific Forum for Graduate Students in Tourism. Asia Pacific University, Beppu, Japan. Jul. 2010. 
• Lee, H.J., Wilkins, H. C., Lee,Y.S. (2011)*.Feeling protected in mass organised group tours - A South Korean case, TOSOK International Tourism Conference * Best paper award.
• Khosla, R., Niininen, O., Crouch, G., March, R., &  Wilkins, H., (2006) Towards Design of Human-Centred e-Tourism Systems, Australian and New Zealand Marketing Academy Conference (ANZMAC) 2006.