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Dr Claire Lambert

Dr Claire Lambert

Dr Claire Lambert

Lecturer Level B

Telephone: (61 8)  6304 5587  
Mobile: 6304 5840  
Email: c.lambert@ecu.edu.au   
Campus: Joondalup  
Room: JO2.2.257  

 

Availability:

  • Monday 10 – 1;
  • Wednesday 10 – 12; or
  • by appointment.

Current teaching:

  • International Marketing (MKT3120).

Background

Claire joined ECU as a full-time lecturer in the School of Marketing, Tourism and Leisure in 2011. Previous to this position, Claire was a Sessional lecturer at ECU teaching both undergraduate and postgraduate students in International Marketing, Buyer Behaviour and Consumer Behaviour. Claire also has extensive industry experience having held positions at Newell Rubbermaid as a Sales Manager and Product Manager, Coles Group as an Advertising Manager and McDonald’s Australia in several Marketing and Operational positions. Claire completed her Academic studies at the University of Western Australia.

Staff qualifications:

  • PhD in Marketing – University of Western Australia;
  • Bachelor of Commerce (Honours) – University of Western Australia.

Research

Research interest:

  • Marketing to children;
  • Consumer behaviour;
  • Effects of advertising and promotion;
  • Brand knowledge, preference and brand equity;
  • Self liquidating premiums;
  • Contemporary marketing issues;
  • Advertising bans.

Current research area:

  • Effects of premium promotions on young children;
  • Young children’s fast food brand knowledge, preference and equity.

Recent publications

Conference papers:

  • Lambert, Claire, Richard Mizerski and, Doina Olaru (2009), “Young Children’s fast food knowledge and preference,” 2009 Annual Conference for the Society for Marketing Advances, New Orleans. 
  • Lambert, Claire, Richard Mizerski and, Doina Olaru (2009), “ The Effects of 3 and 4 Year Old Children’s Fast Food Brand Knowledge in their Brand Preference,” 2009 Australia New Zealand Marketing Academy Conference, Melbourne (November).
  • Lambert, Claire and Richard Mizerski (2009), “The Measurement and Implications of 3 and 4 Year Old Australian Children’s Fast Food Brand Knowledge,” 2009 Annual Conference for the Society for Marketing Advances, New Orleans (November).
  • Lambert, Claire and Richard Mizerski (2003), "The Stochastic Nature of Adult Purchase of a Fast Food Cartoon-Based Premium," Australia New Zealand Marketing Academy Conference, Adelaide (December).
  • Lambert, Claire and Richard Mizerski (2003), "The Presence of Children and Other Factors Associated with the Purchase of a Fast Food Cartoon Character Premium," 2003 American Marketing Association Marketing and Public Policy Conference, Washington, D.C. (May).
  • Lambert, Claire and Richard Mizerski (2002), "The Effects of a Premium Continuity Promotion on Buyers at a Quick Service Restaurant," ANZMAC 2002 Conference Proceedings, Melbourne (December).