School of Marketing, Tourism and Leisure

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Lecturer

Telephone:	(61 8)  6304 5587
Mobile:	6304 5840
Email:	c.lambert@ecu.edu.au
Campus:	Joondalup
Room:	JO2.2.229A

 

Availability

• Please email me to set up an appointment.
  

Current teaching

Undergraduate

• MKT2605 Promotional Marketing
• MKT3550 Retail Marketing
  

Postgraduate

• MKT5700 Promotional Marketing
• MKT5550 Retail Marketing
  

Background

Claire joined ECU as a full-time lecturer in the School of Marketing, Tourism and Leisure in 2011. Previous to this position, Claire was a Sessional lecturer at ECU teaching both undergraduate and postgraduate students in International Marketing, Buyer Behaviour and Consumer Behaviour. Claire also has extensive industry experience having held positions at Newell Rubbermaid as a Sales Manager and Product Manager, Coles Group as an Advertising Manager and McDonald’s Australia in several Marketing and Operational positions. Claire completed her Academic studies at the University of Western Australia.

Responsibilities

• Unit Coordinator for Retail Marketing (Postgraduate & Undergraduate)
• Unit Coordinator for Promotional Marketing (Postgraduate & Undergraduate)
  

Staff qualifications

• PhD in Marketing – University of Western Australia
• Bachelor of Commerce (Honours) – University of Western Australia

Professional memberships

• Australia New Zealand Marketing Academy
  

Research

Research interests

• Marketing to children
• Consumer behaviour
• Effects of advertising and promotion
• Brand knowledge, preference and brand equity
• Self liquidating premiums
• Contemporary marketing issues
• Advertising bans

Current research area

• Effects of premium promotions on young children
• Young children’s fast food brand knowledge, preference and equity

Recent research grants

• 2012 – “Redevelopment of Currambine Central Shopping Centre”, Ray White, Industry Grant of $13,000. Chief Investigator: Dr Helen Cripps, Associate Researcher: Dr Claire Lambert.
• 2011 - “Determining the commercial value and significance of Western Australia’s marketing communications industry.” Strategic Research Fund (ECU - $10,000) and Industry Grant (in kind contribution of $25,000 from OMD Media and Australian Marketing Institute). Total: $35,000. Chief Investigator: Dr Claire Lambert, Associate Researchers: Dr Madeleine Ogilvie and Diane Slade.
  

Recent publications

Book chapters

• Lambert, C., Fanning, S., (2012). To toy or not to toy? Strategic Marketing Cases, Melbourne: Cambridge University Press.

Conference papers

• Fanning, S., Lambert, C., McCarthy, M. (2012). “Validating an old Classic: Deconstructing the Sporting Pyramid using Holt’s Typology of Consumption” Australia New Zealand Marketing Academy Conference, Adelaide (December).
• Lambert, Claire & Richard Mizerski (2011), “Kids, Toys and Fast Food: An Unhealthy Mix?” Australia New Zealand Marketing Academy Conference, Perth (November).
• Lambert, Claire & Richard Mizerski (2010), “Purchase of a Fast Food Cartoon Character Toy Premium Targeted to Young Children,” American Academy of Advertising Conference, Minneapolis, Minnesota (March).
  
• Lambert, Claire, Richard Mizerski and, Doina Olaru (2009), “Young Children’s fast food knowledge and preference,” 2009 Annual Conference for the Society for Marketing Advances, New Orleans.
• Lambert, Claire, Richard Mizerski and, Doina Olaru (2009), “ The Effects of 3 and 4 Year Old Children’s Fast Food Brand Knowledge in their Brand Preference,” 2009 Australia New Zealand Marketing Academy Conference, Melbourne (November).
• Lambert, Claire and Richard Mizerski (2009), “The Measurement and Implications of 3 and 4 Year Old Australian Children’s Fast Food Brand Knowledge,” 2009 Annual Conference for the Society for Marketing Advances, New Orleans (November).
• Lambert, Claire and Richard Mizerski (2003), "The Stochastic Nature of Adult Purchase of a Fast Food Cartoon-Based Premium," Australia New Zealand Marketing Academy Conference, Adelaide (December).
• Lambert, Claire and Richard Mizerski (2003), "The Presence of Children and Other Factors Associated with the Purchase of a Fast Food Cartoon Character Premium," 2003 American Marketing Association Marketing and Public Policy Conference, Washington, D.C. (May).
• Lambert, Claire and Richard Mizerski (2002), "The Effects of a Premium Continuity Promotion on Buyers at a Quick Service Restaurant," ANZMAC 2002 Conference Proceedings, Melbourne (December).