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Yue (Iris) Mao

Yue (Iris) Mao

Dr Yue (Iris) MAO

Lecturer

Telephone: (61 8)  6304 5606  
Email: i.mao@ecu.edu.au   
Campus: Joondalup  
Room: JO2.232  

 

Availability:

Thursday 2:30pm - 3:30pm.

Current teaching:

  • Cultural Tourism;
  • Room Division Management; and
  • Tourism and Hospitality Research.

Background

Dr. Iris Mao joined Edith Cowan University as a lecturer in 2008. She was awarded both PhD and MSc (Distinction) degree in Hotel and Tourism Management from the Hong Kong Polytechnic University. She has experience as a researcher, consultant, and manager in hotel and tourism fields. She has taught a wide range of tourism and hospitality management units in Australia and Hong Kong. Her research expertise includes destination image building, tourist’s behaviour, tourism marketing and research methods. Most recently she is also interested in tourism rehabilitation, tourism education and special interest tourism. At the moment she is recruiting Honours and PhD students in tourism and hospitality research. 

Staff qualifications:

  • PhD, the Hong Kong Polytechnic University;
  • MSc (Distinction), the Hong Kong Polytechnic University;
  • BA, East China Normal University.

Research

Research interest:

  • Tourist Psychology and Behaviour;
  • Tourism and Hospitality Marketing;
  • Special Interest Tourism; and
  • Tourism and Hospitality Education.

Current research area:

  • Destination Image Building; and
  • Tourism Rehabilitation.

Recent research grants:

  • MAO, I. CLARK-MURPHY, D. & REN, X (2009). Conceptualizing Tourism Rehabilitation: An Case Study of Tourism Rehabilitation after Sichuan Earthquake in China. Faculty Strategic Fund: Starter Grant, Faculty of Business and Law. Edith Cowan University.

Recent publications

Monographs:

  • MAO, I. (2010). Destination Image Building: The Influence on Destination Preference, Satisfaction and Loyalty of Chinese Touristes to Australia. Labert Academic Publication: Germany.

Refereed journal articles:

  • MAO, I. (2010). Destination Image Building: The Influence on DesMAO, I., ROBINSON, A. & DOWLING, R. (2009). Potential Geotourists: An Australian Case Study. Journal of Tourism X(1), 71-80.

Conference papers in proceeding:

  • Ogle, A., MAO, I., & ZHANG, J. (2009). Hotel ambiance lighting: An case study of Perth hotels. Conference Proceeding: 7th Asia-Pacific CHRIE (APacCHRIE) Conference 2009. Singapore, June 28-30, 2009. 
  • MAO, Y., & ZHANG, H. Q. (2009). Underlying factors affecting Chinese tourists’ preference to Australia. Conference Proceeding: 6th CAUTHE Conference 2009. Perth, Australia, Febuary 10-13, 2009.
  • MAO, Y., & ZHANG, H. Q. (2008). The relationship of destination preference, satisfaction and loyalty: An empirical study of Chinese tourists to Australia. Conference Proceeding: 6th Asia-Pacific CHRIE (APacCHRIE) Conference 2008 & THE-ICE International Panel of Experts Forum. Perth, Australia, May 21-24, 2008. 
  • MAO, Y., & ZHANG, H. Q. (2006). Establishing destination loyalty through image building: A Conceptual Framework. Conference Proceeding: the CAUTHE 2006 Annual Conference. Melbourne, Australia, February 6-9, 2006. 1280-1284. 
  • MAO, Y., & ZHANG, H. Q. (2006). Factors affecting tourists’ destination preference and future behavior intention: A study of Mainland Chinese tourists’ travel behavior. Conference Proceeding: The 11th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism – Travel & Tourism Track. Seattle, Washington State. January 5-7, 2006. 597-605. 
  • MAO, I., ZHANG, H. Q., and QU, H. (2005). Predicting future behaviour from past experience: Evidence from outbound Chinese tourists to Hong Kong. (Best Paper Winner). APF Proceedings: the 4th Asia Pacific Forum for Graduate Research in Tourism. Honolulu, Hawaii. August 1-3, 2005. 406-420.
  • ZHANG, H. Q., QU, H., and MAO, I. (2005). The determinants of likelihood of revisiting of Mainland China visitors to Hong Kong, I-CHRIE Proceedings: 2005 I-CHRIE Annual Conference and Exposition. Las Vegas. July 27-31, 2005. 461-467. 
  • MAO, I., & ZHANG, H. Q. (2005), Understanding tourists’ loyalty through their motivations with logistic regression. (Best Paper Nomination). Conference Proceeding: The 10th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Myrtle Beach, South Carolina. January 5-7, 2005.597-605.