Professor Nadine Henley

Professor of Social Marketing

Telephone: (61 8)  6304 5442  
Facsimile: (61 8)  6304 5840  
Email: n.henley@ecu.edu.au   
Campus: Joondalup  
Room: JO2.236  

 

Availability:

Currently away until further notice.

Current teaching:

  • Social Marketing.

Background

Nadine Henley is Professor of Social Marketing at ECU, Director of the Centre for Applied Social Marketing Research, and Associate Dean of Research and Higher Degrees for the Faculty of Business & Law.

Nadine has been involved in more than 20 successful grant applications for research funding, totaling over $1m. One of these projects, funded by the Commonwealth Family and Community Services, was an innovative community-based bullying prevention intervention and was a Finalist in the Australian Market and Social Research Society's inaugural Research Effectiveness Awards (Social Impact) in 2006. Three other projects have been recognised as Finalists in the Healthway Awards Recognising Excellence in Health Promotion. She has been recognised at Edith Cowan University with the Dean's Award for Research Excellence in 2006, as well as receiving the Postgraduate Students’ Association Postgraduate Supervisor of the Year in the Faculty of Business and Public Management in 2002.

Nadine is currently a member of the editorial boards of Health Education Research and Journal of Research for Consumers. She serves on the Office of the Premier and Cabinet's Physical Activity Task Force and Chairs its Communications Working Group. Nadine has also been a mentor for the Australian Health Promotion Association since 2001.

Staff qualifications:

  • BA (Hons);
  • MA;
  • TQFE;
  • PhD.

Research

Current research area:

  • Alcohol and pregnancy;
  • Physical activity;
  • Child health.

Research interest:

Social marketing and persuasion theories. What persuades people to adopt healthy behaviours. Relative effectiveness of positive vs negative appeals in health promotion. Her PhD was the first study to identify the fear of death in threat appeals as distinct from other threats.

Recent research grants:

  • Pettigrew, S., Henley, N., Wood, L. Investigating factors contributing to child health in low SES families. Healthway Research Project Grant, $197,743. 2010-2011.
  • Henley, N., Donovan, R., Bower, C., Elliott, E., Payne, J., D’Antoine, H., Bartu, A. Alcohol and Pregnancy: Health promotion messages that work. Healthway Research Project Grant, $76,870. 2009-2010.
  • Ganeshasundaram, R., Henley, N., Sullivan, D., & Edwards, F. Benchmarking Smoking Uptake in Western Australian Immigrant Adolescents. Healthway Starter Grant, $20,000, 2007-08.
  • D’Antoine, H., Henley, N., Payne, J., Elliott, E., Bower, C., Bartu, A. Alcohol and pregnancy: Aboriginal women’s knowledge, attitudes and practice. Healthway Starter Grant, $19,500, 2007-08.
  • Henley, N., Scherrer, P., Ryan, M., Sheridan, L., Sibson, R., Ganeshasundaram, R , & Nagorski, J. Global Corporate Challenge Qualitative Research Project. Centre for Heart Disease and Diabetes Prevention, $5685, 2007.
  • Bower, C., Elliott, E., Henley, N., Payne, J., O’Leary, C., F’Antoine, H., & Bartu, A. Alcohol in pregnancy: health promotion for health professionals. Healthway Intervention Project Grant, $350,000, 2005-2008.
  • Oddy, W., Hauck, Y., Henley, N., Ellies, P., Hart, B., Binns, C. Promoting Optimal Infant Nutrition: The Perth Breastfeeding Scoping Project. Healthway Project grant, $36,800, 2006-2007.
  • Payne, J., Bower, C., Elliott, E., Henley, N., O’Leary, C., D’Antoine, H., Bartu, A. Alcohol and Pregnancy: Women's knowledge, attitudes and practice. Healthway Starter Grant, $20,000, 2006.
  • Henley, N., Nosaka, K., & Ganeshasundaram, R. Promoting physical activity with ‘response efficacy’ strategies: Convincing people that being physically active will have specific, beneficial effects on their health. ECU Faculty Strategic Fund Grant, $17,587, 2006-2007.
  • Henley, N., Sheridan. L., Sibson, R., Ryan. M., Scherrer, P., Ganeshasundaram, R., Nagorski, J. Taking a new look at physical activity: Leisure, tourism and experiential consumption concepts inform a brand new social marketing approach. ECU Faculty Strategic Fund Grant, $19,967, 2006-2007.
  • Ganeshasundaram, R., Henley, N. Ethnicity and smoking uptake. Cultural values as risk or protective factors. Faculty Strategic Fund top up Grant, $18,560, 2006;
  • Henley, N., & Redmond, J.. TravelSmart Healthy Employees Project, Department of Environment, $5,000, 2005.
  • Ganeshasundaram, R.., & Henley, N. Reality television as a ‘Place’ strategy in social marketing. Faculty of Business & Law, ECU Strategic Research Fund, $20,000, 2005-2006.
  • Chang, P., Henley, N., Milne, E., Cross, D., Ledger, M. UV photos enhance parents’ commitment to protect their children from the sun, Healthway, $82,000, 2004-2006.
  • Chang, P., & Henley, N. Using Auditory Simulations to Change Attitudes Towards Noise Exposure, Healthway Starter Grant, $20000, 2003-2004.
  • Healthway Mental Health Promotion Scoping Exercise, “Together we do better” campaign, with Curtin Centre for Developmental Health Research, $80,000, 2002.
  • James, K. & Henley, N. Health promotion appeals to increase physical activity in adolescent girls. Healthway Starter Grant, $20,000, 2002.
  • Chang, P. (Henley, N. & Ryder, D. as Assoc. Investigators). Using photoaging images to change sun exposure behaviours in young people, Healthway Starter Grant, $20,000, 2002.
  • Henley, N., Donovan, R., Cross, D. Building stronger families: Empowering parents to prevent bullying. Stronger Families Fund, Self-identified Project, Commonwealth Dept. of Family and Community Services, $305,800, 2001-2002.
  • Henley, N., & Donovan, R. Threat vs Incentive Appeals for Nutrition and Physical Activity, Healthway, $45,000.00, 1999.

Recent publications

Monographs or books:

  • Donovan, R. & Henley, N. (in press for Oct. 2010). Principles and practice of social marketing: An international perspective. Cambridge, UK: Cambridge University Press.

  • Donovan, R. & Henley, N. (2003). Social marketing: Principles and practice. East Hawthorn, VIC: IP Communications .

Book chapters:

  • Henley, N., & Raffin, S. (in press). Social marketing to prevent childhood obesity: The EPODE program. In E. Waters., B. Swinburn, R. Uauy., J. Seidall. Preventing Childhood Obesity: Evidence, Policy and Practice;
  • Henley, N., Donovan, R., & Francas, M. (2007). Developing and implementing communication messages. In L. Doll, S. Bonzo, J. Mercy, & D. Sleet (Eds.). Handbook of injury and violence prevention. NY: Springer, pp. 433-447;
  • Henley, N. (2004). Social marketing: ‘Selling’ injury prevention. In R. McClure, M. Stevenson, & S. McEvoy (Eds.). The scientific basis of injury prevention and control.Melbourne: IP Communications, pp. 318-333 .

Refereed journal articles:

  • France, K., Henley, N., Payne, K., D’Antoine, H., Bartu, A., O’Leary, C., Elliott, E., & Bower, C. (in press). Health professionals addressing alcohol use with pregnant women in Western Australia: barriers and strategies for communication. Substance Use and Abuse.
  • Sibson, R., Henley, N., Scherrer, P., Sheridan, L., & Ryan, M. (in press). Is physical activity leisure or work? An exploratory study with holidaymakers on Rottnest Island, Western Australia. Annals of Leisure Research;
  • Ganeshasundaram, R., & Henley, N. (in press). Reality television (‘Supernanny’): A social marketing ‘Place’ strategy. Journal of Consumer Marketing;
  • Ganeshasundaram, R.. & Henley, N. (2008). Cultural factors affecting smoking trials in Sri Lankan immigrant adolescents: An exploratory study. Journal of Research for Consumers, 14;
  • Scherrer, P., Henley, N., Sheridan, L., Sibson, R., & Ryan, M. (2008). Maintaining momentum: The challenge of a workplace physical activity program to sustain motivation and activity. Journal of Research for Consumers, 14;
  • Bonniface, L. & Henley, N. (2008). ‘A drop in the bucket’: Collective efficacy perceptions and environmental behaviour. Australian Journal of Social Issues, 43 (3), 345-358;
  • Bailey, H., Robertson, L., Henley, N., Armstrong, B., Attia, J., & Milne, E. (2007). Applying persuasion principles did not increase questionnaire response: A randomised control trial of a fridge magnet gift. Australasian Epidemiologist, 14(2), 6-10;
  • Ganeshasundaram, R., & Henley, N. (2007). ‘Decision research’ correlates directly with better business performance. Marketing Intelligence and Planning, 25(1), 45-65;
  • Donovan , R.J., Henley, N., Jalleh, G, Silburn, S., Zubrick, S., Williams, A. (2007). People's beliefs about factors contributing to mental health: Implications for mental health promotion. Health Promotion Journal of Australia, 18(10), 50-56;
  • Henley, N. (2006). Free to be obese in a ‘Super Nanny State’? M/C Journal, 9(4);
  • Donovan , R.J., Henley, N., Jalleh, G, Silburn, S., Zubrick, S., Williams, A (2006). The impact on mental health in others of those in a position of authority: A perspective of parents, teachers, trainers and supervisors. Australian eJournal of Advancement in Mental Health, 5(1);
  • Ganeshasundaram, R., & Henley, N. (2006). The prevalence and usefulness of market research – An empirical investigation into ‘Background’ versus ‘Decision’ research. Int Journal of Market Research, 48(5).Henley, N. and Jackson, J. (2006). Is it ‘too bloody late’? Older people's response to the National Physical Activity Guidelines. Journal of Research for Consumers, 10;
  • Wang, C. & Henley, N. & Donovan, R. (2004). Exploring children's conceptions of smoking addiction. Health Education Research, 19(6), 626-634.

Conference papers in proceeding:

  • Henley, N., Ganeshasundaram, R., Marshall, C., & Nosaka, K. (2009). Promoting physical activity: What health benefits do people know? Academy of Marketing Conference, Leeds, UK.
  • Henley, N., & Raffin, S. (2009). EPODE Case Study: preventing childhood obesity. Academy of Marketing Conference, Leeds, UK. (Pearson Education Case Study 3rd Prize).
  • Henley, N., James, K., & Redmond, J. (2009). Promoting physical activity to adolescent girls with positive self-talk. Academy of Marketing Conference, Leeds, UK. (Best Paper, Not-for-profit and social marketing track)
  • Payne, J., France, K., Henley, N., D’Antoine, H., Bartu, A., O’Leary, C., Elliott, E., Bower, C., and the Alcohol and Pregnancy Steering Committee. (2009). Making it happen: project managing a public health intervention based on research. Public Health Association of Australia 39th Annual Conference, 2009.
  • Bower, C., Payne, J., France, K., Elliott, E., Henley, N., O’Leary, C., D'Antoine, H., Bartu, A., and the Alcohol and Pregnancy Research Group. Alcohol and Pregnancy: Progress in Australia. The 3rd International Conference on Fetal Alcohol Spectrum Disorder, Victoria, British Columbia, March 2009.
  • D’Antoine, H., France, K., Henley, N.,, Payne, J., Elliott, E., Bower, C., Bartu, A., and the Alcohol and the Pregnancy Research Group. Alcohol and Pregnancy: Australian Aboriginal women’s knowledge, attitudes and practice. The 3rd International Conference on Fetal Alcohol Spectrum Disorder, Victoria, British Columbia, March 2009.
  • Payne, J., Bower, C., France, K., Henley, N., D'Antoine, H., Elliott, E., O’Leary, C.,Bartu, A., and the Alcohol and Pregnancy Research Group. Alcohol and Pregnancy: An intervention to support health professionals’ practice in Western Australia. The 3rd International Conference on Fetal Alcohol Spectrum Disorder, Victoria, British Columbia, March 2009.
  • France, K., Payne, J., Henley, N., D’Antoine, H., Elliott, E., Bower, C., and the Alcohol and Pregnancy Project Steering Committee. Qualitative Research Enhances Tailored Health Promotion Resources for Health Professionals. World Congress of Health Professions 2008.
  • Elliott, E., Bartu, A., D’Antoine, H., Freemantle, E., France, K., Hammill, J., Hayes, L., Henley, N., O’Leary, C., Payne, J., Peadon, E., Rhys-Jones, B. (2007). Fetal Alcohol Spectrum Disorder in Australia. 2nd International Conference on Fetal Alcohol Syndrome Disorder Research, Policy and Practice around the world. March, 2007, Victoria, BC, Canada.
  • Green, L, & Henley, N. (2006). Readying ourselves for an avian flu pandemic. Cultural Attitudes towards Technology and Communication Conference, Tartu. Estonia, June 2006.
  • Ganeshasundaram, R.. & Henley, N. (2006). Playing out movie smoking scenes in peer groups: A cautionary tale from Sri Lankan immigrant adolescents. Social Marketing Advances in Research and Theory Conference 2006, Banff, Canada.
  • Henley, N., Donovan, R., Jalleh, G., Silburn, S., Zubrick, S., & Williams, A. (2005). Marketing mental health: People in authority as intermediaries. 2nd Australian Nonprofit and Social Marketing Conference, September, Melbourne.
  • Brown, D., & Henley, N. (2005). ‘Hard core’ smokers’ response to the Quit! Message: Rationalisations to relieve cognitive dissonance. 2nd Australian Nonprofit and Social Marketing Conference, September, Melbourne.
  • Brown, D., Henley, N., Donovan, R., & Cross, D. (2005). Marketing Bullying prevention: A case for segmenting by unmet needs. ANZMAC 2005, Perth.
  • James, K., Henley, N., Redmond, J. (2005). Perceived constraints to physical activity in adolescent girls: A follow-up study. 7th ANZALS Biennial Conference Kangaroo and Kiwi Kulture: impacts on the leisure experience, 2005.
  • Ganeshasundaram, R.. & Henley, N. (2005). Marketing the anti-smoking message to immigrant adolescents: Are cultural values risk or protective factors? ANZMAC 2005, Perth.