The Online Marketing Team provides account assistance to business owners through website co-ordinators. Backup support is provided by the Web Business Team as required.
The role of a senior online co-ordinator is to provide advice to business owners within the ECU community in managing their websites. This role is encompassed by a much larger set of duties within the Marketing and Communications Services Centre and is subject to availability and resources1.
They are able to:
- Provide advice on the design and content management of key public and private webpages within the University web presence (top-level destination webpages, IE: Research, Community, Future Students, as well as Staff, Student and Researchers Intranets).
- Provide advice on the design and development of web templates and microsites/custom pages (paint layouts, asset listings, advanced asset types, and other assets not associated with a standard page, standard news items, or file assets).
- Communicate the development of agreed standards for corporate style/web design, and accept requests to deviate from agreed standards.
- Provide advice on appropriate use of social media, and other online marketing techniques within the ECU website.
- Assist the business owner in establishing permissions for content management and workflow within the ECU WebCMS.
- Make introductions between content owners if possible.
- Provide advice about writing/presenting content and/or counselling on the appropriate location of content (such as all future students content must be on the Future Students webpages, all current students content must reside on the Student Intranet).
- Natacha Suttor - Provides account assistance to Future Students, Current Students and ECU International.
- Tu Ly - Provides account assistance to all other areas, with a major focus on public web pages.
Are responsible for the management of their websites, accordance with the ECU Web Content Management Policy2.In relation to Account Assistance the role of the business owner is to:
- Establish an agreed meeting schedule for account assistant meetings (suggested six weekly).
- Establish an agreed standard for priority of requests.
- Nominate an appropriate representative to attend to information sessions, such as the WebCMS Users Group, to keep abreast of new functionality within the ECU WebCMS and changes to the management of the ECU Website.
- Attend quarterly ‘Account Assistant’ group review meetings to be conducted by the Web Business Manager and Online Marketing Manager.
1 The Marketing and Communications Services Centre experiences significant periods of activity around key marketing activities, such as the production of the Undergraduate and Postgraduate guides, TISC campaigns, and ‘Change of Preferences’ periods. This increased activity may affect the availability of the Account Assistants.
2 The ECU Web Content Management Policy is available online via the policies web page and covers areas such as;
- Adherence to Corporate / Web Style,
- Adherence to related policies,
- Content owner and approver requirements,
- WebCMS access and rights management.