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Landing page: Content elements

The following content block elements are to be used on landing pages and can only be implemented by the Web Business Team, or your Account Assistant, as part of a complete landing page. Content elements must follow this style.

Grey headers must:

• be in sentence case, with capitals used for proper nouns only;
• directly represent the page title shown in the menu;
• use the ‘&’ symbol rather than ‘and’, however the page title in the menu will use ‘and’.

Options 1 to 4 must include some form of link to the proceeding page(s) and will:

• be in sentence case, with capitals used for proper nouns only;
• have the full line of text linked;
• directly represent the page it redirects to (use the page title); and
  
• be written in a consistent manner to the other elements on the same landing page and on the ECU website (like See more testimonials; See more research journeys; More about research areas).
  

If your content block provides links to all sub-pages (like Option 3) there is no need to provide a ‘See more’ link.