Vanities and Redirects
A vanity URL is a URL or domain name, created to point to something to which it is related and indicated in the name of the URL. In theory, vanity URLs are creatively linked to something making them easier to remember than a more random link. (Wikipedia)
Vanities
Vanities can be requested on any webpages maintained by the WebCMS. These include the following domains:
- www.ecu.edu.au;
- www.waapa.ecu.edu.au;
- www.reachyourpotential.com.au.
Vanities should have short and descriptive names that indicate their intended destination. Generally speaking they must conform to the following conventions:
- they should be lowercase;
- they should short;
Vanities created for faculties must match the following convention:
- www.ecu.edu.au/xxxx
- www.ecu.edu.au/fbl
- www.ecu.edu.au/business-and-law
Vanities created for schools must match the following convention:
- www.ecu.edu.au/xxxx
- www.ecu.edu.au/safe
- www.ecu.edu.au/sebhs
Vanities created for research centres must match the following convention:
- www.ecu.edu.au/research/xxxx
- www.ecu.edu.au/research/smerc
- www.ecu.edu.au/research/ipac
Vanities created for web applications must match the following convention:
- www.ecu.edu.au/apps/xxxx
- www.ecu.edu.au/apps/simo
- www.ecu.edu.au/apps/callista
Vanities created for the reachyoupotential.com.au domain must be first approved by the Online Marketing Manager, Marketing and Communications Services Centre to ensure that they reflect marketing initiatives.
Submitting a vanity request
Applications for the creation of a vanity url must be submitted to the Web Business Manager, Marketing and Communications Services Centre using the 'Vanities Request Template'.