Writing for the web
Most peoples first interaction with the University is through our website, therefore it's important to make sure that we communicate clearly through our web pages.
The Marketing and Communications Service Centre has developed this writing for the web guide to help web authors format content into a clear and consistent platform for promoting our courses, services and brand.
What are we trying to communicate?
Before you start creating content in the WebCMS its important that you have a clear understanding of:
- the content you are trying to communicate;
- the key messages you want to communicate; and
- who your audience is.
Structuring our content
Generally, website users scan web pages, therefore we must structure our content whilst keeping in mind what a user would be looking for.
Try not to be inwardly focused when designing content. Think about what a user might be looking for and how they might look for it.
It is always useful to consider the different formats that you can communicate your key messages with – this can include text, images and downloads.
Formatting your content
Once you have structured your content, you will need to ensure that the content is formatted correctly. Our formatting content section includes guidelines on how to format:
- time and dates;
- events; and
- contact details.
Similar to standard pages in the WebCMS, news stories should be formatted to make information easily accessible by visitors to the website.
Metadata is used by search engines to locate web pages with relevant terms to those searched on by users. Use our metadata guidelines on keywords and descriptions to improve your page rankings in search results.