Headings and paragraphs
Use headings and sub-headings to break text into smaller chunks. Make sure headings accurately summarise or describe the text below.
- Always use sentence case. Title Case is only acceptable for proper nouns.
- Avoid using a question or acronyms. There will be some exceptions to this, i.e. Ask Us.
- The use of ampersand (&) is not acceptable however this has been excused in some instances. E.g. Course listings - Exercise, Biomedical & Health Sciences.
- The use of the (@) symbol is not acceptable.
In the ECU WebCMS, there are three styles of headings available for you to use:
- Heading 3 - the main heading style used on a standard ECU web page. This is to be used as the first heading style on a web page, leaving the smaller Heading 4 to further break down information within a content block.
- Heading 4 - smaller than a Heading 3, this should be used as a sub-heading to further break down information under a Heading 3 within a single content block.
- Keep paragraphs short; stick to one topic per paragraph.
- Use short, simple sentence structures; one idea per sentence.
- Use bulleted lists where possible. See our section on formatting your content.