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Social media during and beyond the COVID-19 crisis

Monday, 18 May 2020


The past few months have changed the way we connect with people, and the way we do business. For ECU Bachelor of Arts graduate and Sorrento Surf Club Office Manager, Jessica Bunford, social media is a key way to develop brand awareness and promote the surf club. Now more than ever, explains Jessica, it’s vital to connect with club members.

At the end of 2019, Jessica enrolled in ECU’s Social Media and Digital Marketing short course. Jessica’s aim in joining the course was to develop new digital skills which would help her to improve the club’s online social media platforms.

“The course helped me try different ways to get our local surf lifesaving club out there,” says Jessica.

COVID-19 restrictions on social gatherings forced the club to close, making its social media channels more important than ever.

“Our surf club members haven't been allowed to come down to the club and hang out like they normally do - some of our members would spend every day down at the club so this has been really hard on them. Social media has been a great way to keep connected to our members and keep them apart of a community.”

The one-day Social Media and Digital Marketing short course is a great way for SMEs to upskill their teams and gain a skillset in this invaluable area of business. The course covers the social media landscape, understanding customers, paid and organic marketing as well as digital analytics and creating a social media marketing plan.

“The leaders were so lovely and accommodating, and I received a certificate, which I think is great to add to your portfolio. I would highly recommend this course to anyone thinking about doing it - it will enhance your business.”

ECU’s next one-day Social Media and Digital Marketing short course is on Thursday 25 June 2020; and it’s all online. ECU alumni are eligible for a 10% discount for this course, as well as our suite of offerings in the Executive Education program. For more information visit our website.


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