Each year, the Business Knowledge Development (BES1200) lecturing team from the 'Business Edge' program provide an opportunity for the top achieving students from BES1200 classes to pitch their business idea to a variety of students, staff, and panel of industry judges.
A significant aspect of BES1200 involves students developing a proposed recreation business in the northern suburbs of Perth.
Students, in small groups of three to five, are required to conduct a strengths-weaknesses-opportunities-threats (SWOT) analysis and survey of market demand for their proposed business, in addition to devising a marketing campaign to promote their business and budget to assess its viability.
Students collate their work into a team report and each member is required to present a particular aspect of the report to their peers.
The Best of the Best showcases a small selection of teams, usually around five to eight, which have been selected by lecturers and/or students as being particularly strong in terms of presentation skills and viability of the proposed business.
An industry panel, comprising business experts within the community, are asked to judge a presentation by each team as they deliver a pitch to potential investors on why they should be selected for investment over competing businesses.
The industry panel has traditionally comprised those who have started their own successful businesses or are actively involved in business start-ups in the local community.
Arron Jackson, Denise Jackson.
Pivot Institute, Joondalup Business Centre, Joondalup Business Association.