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Public Relations Major

Code MAAAJX

Public relations uses various strategies to build and maintain relationships between organisations and the public.

It is the key to effective communication in all sectors of business, government, academic and not-for-profit industries. The PR major provides students with the practical expertise to make an effective contribution at any level. It equips students with critical thinking, creativity and problem-solving skills, and the ability to take the initiative and make decisions. Through a focus on technology, creativity and the arts as a foundation to sustainable, ethical and innovative business practice, the PR program at ECU is well-placed for a progressive and fast-moving world. We use our unique position in the School of Arts and Humanities to develop programs, research, and opportunities based on experience, mentorship, and a close interaction between students, staff and industry professionals.

Code

MAAAJX

Availability & Campus

JO ML BU OL
JO - Joondalup BU - South West ML - Mount Lawley OL - Online

Details

Structure

Students must complete eight (8) units totalling 120 credit points:

Year 1 - Semester 1
Unit Code Unit Title Credit Points
PRN1000Foundations of Public Relations15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
PRN1500Public Relations Event Management15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
PRN2123Public Relations Techniques15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
PRN2225Media Relations15
Year 3 - Semester 1
Unit Code Unit Title Credit Points
PRN3150Public Relations: Fashion, Music and the Arts15
PRN3223Corporate Communication, Issues and Crises15
Year 3 - Semester 2
Unit Code Unit Title Credit Points
PRN3160Social and Online Media Strategies 15
PRN3500International, Critical and Strategic Public Relations15

For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook

Notes

Learning Outcomes

  1. CLOs and mapping completed at course level and can be located in the new Bachelor of Media and Communication proposal.

Career Opportunities

Employment opportunities

This major not only prepares students for employment specifically in public relations, but also in many other communication and media-related fields. It has a broadly applicable skill-set that transfers readily across many areas and sectors of business.

Possible future job titles

Public Affairs Officer, Public Affairs Manager, Corporate Affairs Officer, Corporate Affairs Manager, Corporate Relations Officer, Corporate Relations Manager, Media Relations Officer, Media Relations Manager, Communications Officer, Communications Manager, Events Coordinator, Events Manager

This Major can be studied in the following courses

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