Details
Structure
Students must complete eight (8) units totalling 120 credit points:
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN1000 | Foundations of Public Relations | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN1500 | Public Relations Event Management | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN2123 | Public Relations Techniques | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN2225 | Media Relations | 15 |
For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookNotes
Learning Outcomes
- Apply broad knowledge of communication theories and legal, ethical and regulatory requirements to a range of public relations contexts. (AQF Bach: 1,2,3)
- Think critically to analyse, interpret and strategise complex public relations scenarios. (AQF Bach: 2,3,4)
- Think creatively to anticipate challenges and implement strategic responses to public relations scenarios. (AQF Bach: 3,4,6)
- Use digital technologies to access, evaluate, synthesise and communicate relevant information from multiple sources. (AQF Bach: 3,4,7)
- Communicate sophisticated ideas clearly, coherently and convincingly with independence. (AQF Bach: 5)
- Demonstrate a global outlook with respect for cultural diversity, including Indigenous cultural competence. (AQF Bach: 7)
- Work collaboratively and demonstrate initiative to enact corporate social responsibility and ethical values to address stakeholder needs. (AQF Bach: 4,6,8)
- Demonstrate autonomy, accountability and judgement for own learning and professional practice. (AQF Bach: 1,7,8)
Career Opportunities
Employment opportunities
This major not only prepares students for employment specifically in public relations, but also in many other communication and media-related fields. It has a broadly applicable skill-set that transfers readily across many areas and sectors of business.
Possible future job titles
Media Relations Manager, Media Strategist, Event Management, Public Affairs Manager, Risk Management Communications, Brand Manager, Media Advisor, Corporate Affairs Manager, Corporate Relations Manager