Event Management Major
Whether its planning an international sporting match, business conference, art exhibition, corporate event, wedding expo, or local music festival, this major equips students with the knowledge and skills to pursue a career in event management.
With the increasing social, economic and political significance of high-profile events, employers are seeking university graduates with the skills and knowledge of event planning, marketing and strategic management, along with the employability skills of leadership, teamwork, communication and problem-solving, for managerial positions. This major commences with an introduction to the events industry and focuses on the application of key business principles, practices and skills including; marketing, communications and sponsorship, managing the service experience, human resource and strategic management, funding and finance, sport venue and event management, business events management, business research and evaluation, event staging, logistics, and operations management.
Availability & Campus
|Unit Code||Unit Title||Credit Points|
|TSM2202||Introduction to Event Management||15|
|HOS2325||Managing the Service Experience||15|
|SPM2510||Marketing and Communications for Sport and Events||15|
|SPM3655||Sport and Events Funding and Finance||15|
|SPM3114||Sport Venues and Events||15|
|TSM3500||Business Events Management||15|
|BUS3100||Business Research Practices||15|
|TSM3501||Event Operations Management||15|
For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Semester timetable.Student handbook
- Access, analyse and critically evaluate relevant information to solve challenging event management problems systematically.
- Apply broad event management knowledge to a range of business situations, incorporating international/global/cultural perspectives.
- Collaborate effectively in team settings to produce measurable outcomes.
- Communicate event management knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
- Generate creative ideas for business innovations that respond to opportunities and constant change.
- Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
- Value professional behaviours and/or personal citizenship that reflect on appreciation of the interrelationship between business ethics and corporate social responsibility.
Employment opportunities for graduates exist within a range of professional, not-for-profit, government and commercial sport, recreation, hospitality, tourism, arts and corporate organisations at local, state, national and international levels. Within these types of organisations, your role may involve managing aspects of marketing, communications, sponsorship, public relations, sales, venues, equipment, staging, logistics or the hiring, training and supervising of staff related to the management of events.
Possible future job titles
Event Manager, Events Coordinator, Events Officer, Events Business Manager, Events Operation Manager, Events Consultant, Conference Manager, Wedding Planner, Party Planner, Festival Manager, Corporate Events Manager, Exhibition Manager