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Professional Recognition

Code MAAAJP

Advertising Major

Creative thinkers made here.

Creative thinkers made here.

Why study at ECU?

About this Major

Advertising is a discipline that combines strategic thinking, creativity, communication and science with potential career paths through advertising agencies and commercial organisations.

The Advertising major includes creative strategy, design elements, channel planning and specific communications research to develop and showcase a student’s individual strengths. The major addresses the discipline as a communication specialism rather than a sub-section of a marketing plan.

Code MAAAJP

Availability & Campus

Location Availability
Joondalup
Mount Lawley
South West
Online
= Available

Professional Recognition

Details

Structure

Students must complete eight (8) units totalling 120 credit points:

Year 1 - Semester 1
Unit Code Unit Title Credit Points
ADV1116Foundations of Advertising15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
ADV1125Advertising Research15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
ADV2220Advertising Management15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
ADV2107Strategic Branding15
Year 3 - Semester 1
Unit Code Unit Title Credit Points
ADV3122Creative Strategy: Process and Execution15
ADV3426Channel Planning 15
Year 3 - Semester 2
Unit Code Unit Title Credit Points
ADV3112International Advertising15
ADV3125Advertising Practice15

For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.

Student handbook

Notes

Important notes

  • The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.

    Attendance requirements

    Students are enrolled in CMM3116 Current Industry Analysis which details requirements.

Learning Outcomes

  1. Apply broad knowledge of advertising theory and strategies to a range of theoretical and practical advertising situations.
  2. Think critically to analyse, interpret and conceptualise complex advertising issues.
  3. Think creatively to anticipate challenges and generate advertising solutions.
  4. Apply information literacy skills to access, evaluate and synthesise relevant information from multiple sources.
  5. Communicate advertising knowledge and ideas clearly, coherently and with independence.
  6. Demonstrate a global outlook with respect for cultural diversity.
  7. Work collaboratively and demonstrate initiative to implement ethical values in advertising materials.
  8. Demonstrate autonomy, accountability and judgement for own learning and scholarship and/or professional practice.

Career Opportunities

Possible future job titles

Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director

This Major can be studied in the following courses

Experiences

The Important Things

Things you should know about if you're thinking about studying here.

Course Entry

There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.

Fees & Scholarships

Course tuition fees can change, but we can give you an estimate of your costs. If you're eligible, a scholarship or student loan can help too.

Applying

Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.

ECU Experience

Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.