Professional Recognition
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This Major has been Accredited by: International Advertising Association (IAA).
Details
Structure
Students must complete eight (8) units totalling 120 credit points:
Unit Code | Unit Title | Credit Points |
---|---|---|
ADV1116 | Foundations of Advertising | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
ADV1125 | Advertising Research | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
ADV2220 | Advertising Management | 15 |
Unit Code | Unit Title | Credit Points |
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ADV2107 | Strategic Branding | 15 |
For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookNotes
Important notes
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The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.
Attendance requirements
Students are enrolled in CMM3116 Current Industry Analysis which details requirements.
Learning Outcomes
- Apply broad knowledge of advertising theory and strategies to a range of theoretical and practical advertising situations.
- Think critically to analyse, interpret and conceptualise complex advertising issues.
- Think creatively to anticipate challenges and generate advertising solutions.
- Apply information literacy skills to access, evaluate and synthesise relevant information from multiple sources.
- Communicate advertising knowledge and ideas clearly, coherently and with independence.
- Demonstrate a global outlook with respect for cultural diversity.
- Work collaboratively and demonstrate initiative to implement ethical values in advertising materials.
- Demonstrate autonomy, accountability and judgement for own learning and scholarship and/or professional practice.
Career Opportunities
Possible future job titles
Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director