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Marketing Specialisation

Code SPAAPI

Provides students with the skills and knowledge required for a career in customer, product, brand and revenue management.

The focus of marketing is to create value for an organisation, their customer, their partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners, and manage customer satisfaction and loyalty. This specialisation equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national, and international level.

Code

SPAAPI

Availability & Campus

JO ML BU OL
JO - Joondalup BU - South West ML - Mount Lawley OL - Online

Details

Structure

Unit Code Unit Title Credit Points
MKT6300Consumer Behaviour20
MKT6302Promotional Marketing20
MKT6308Current Issues in Marketing20

For more detailed unit information for this Specialisation take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook

Related Courses

This Specialisation can be studied in the following courses

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