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Business

Business is different at ECU. We provide you with up-to-date theoretical knowledge, practical experience and important employability skills like problem-solving and communication. We consult with industry, so we know what employers are expecting from you, and we offer you opportunities to get your career on track with industry practice and work experience.

With 13 majors to choose from in the Bachelor of Business, you can experience the freedom to focus in a field you're passionate about, or pursue a range of subject areas to open doors to a variety of career options: Accounting, Event Management, Finance, Hotel Management, Human Resource Management, International Business, Law in Business, Management, Marketing, Planning, Project Management, Sport Management, Tourism & Hospitality Management.

Our courses are designed with your future in mind, so get set for a rewarding and successful career as a job-ready graduate.

From Business Icon to L'Oreal

ECU Business and Law student, Maeva Heim,secured a 12 month internship with beauty giant L’Oreal after participating in the 2012Business Icon competition. Maeva made it to the semi‑finals of the competition and while she did not take out the main prize,the chance to engage with industry made the whole experience worthwhile. Taking the opportunity to network can set your career off to a flying start.

Back-to-back wins for ECU students in the Google Challenge

ECU students lead the way in online marketing with their recent success in the 2012 Google Online Marketing Challenge. For the third year in a row ECU students walked away with an Asia Pacific regional title taking out the Social Media Award for their work with Blackwood River Houseboats. Prizes included a Google tablet and the chance to participate in a social media opportunity with Google senior executives.

Explore the business world

ECU Business students have a range of opportunities available to them to gain knowledge and skills in an industry setting.

Some of the practical experiences on offer to students last year included placements at the Commonwealth Bank, Linc Marketing, MacMahon, Eventscorp, Joondalup Resort, Perth Airport and the West Coast Eagles Football

Club. Many of our students secure ongoing positions after completing work experience so it can be a great way to kick‑start your career.

Get ahead with Business Edge

ECU has taken a unique approach by not only teaching you everything you need to know about business but also the employability skills that employers demand.

Our ECU Business Edge program is designed to teach you real‑world skills such as teamwork, leadership, problem‑solving, critical thinking and much more. These skills will help you graduate job ready with a competitive edge to stand out from the crowd.

New International Hotel and Resort Management Course

If you aspire to a global career as a management professional in the international tourism and hospitality sector, then consider pursuing our new Bachelor of International Hotel and Resort Management course.

With this practical, industry-based degree, you’ll receive plenty of opportunities to integrate theory with practical skills through work-based internships.

"I chose ECU for their proactive teaching approach and their flexible learning options."

"My lecturers are knowledgeable and approachable. It’s great to learn from academics that enjoy teaching both the theoretical elements and practical components of their subject areas. With their support I’ve been able to develop my ability to critically evaluate situations and philosophies. The external learning options, such as recorded lectures and the extensive online library facilities have also really supported my studies."

Aden Parker
HR Management / Psychology student

Sky's the limit for ECU graduate

Graduating with a double degree in Business (Human Resource Management) and Psychology, Rebecca Olsen is on track to a very rewarding career.

During her time at ECU she won the WA Business Icon Competition and launched a small business called the Becoz Project which builds self-esteem and leadership skills in teenagers. The Becoz Project is now a highly successful small business that runs programs in a number of WA schools and organisations including McDonald’s and the Master Plumbers Association.

Rebecca has recently accepted a role with L'Oreal Australia. For Rebecca, her success wouldn't have been possible without the support from ECU's lecturers and staff. "I have loved the opportunities I received through ECU to really excel both inside and outside the university environment" said Rebecca.

With a passion for helping young women and teenagers reach their potential and the opportunity to build expertise from an industry leader; this talented entrepreneur has a bright future ahead of her.

Inside the boardroom

A select group of Marketing, Advertising and Public Relations students were given the opportunity of a lifetime last year, embarking on a study tour to Singapore.

The students visited some of most influential boardrooms in the Asia Pacific region meeting with senior staff members from organisations such as Singapore Airlines, the Singapore Tourist Board, Tourism Australia, Swissotel Merchant Court, Singapore Cruise Centre and the Singapore Zoo.

Georgie MacDonald, one of the students selected for the study tour, believes the tour gave her an opportunity to experience a whole new level of international marketing. After achieving great results in her degree she is now looking forward to progressing on to Honours and is hoping to use her experience in Singapore to focus her studies on international brand management.

Disability no barrier for paralympian

As a competitive swimmer, ECU student Katrina Porter OAM, Has had to find the balance between her studies and training.

At just 24 years of age she has competed in three Paralympics, won a gold medal in the 100m backstroke in Beijing, broken a world record in the same event and been made a member of the Order of Australia.

She's also excelling in her third year of a Business degree with a double major: "ECU's flexible study options and supportive staff have allowed me to travel for swimming competitions for months at a time without letting my studies suffer. My greatest achievement so far has been winning a Gold Medal at the 2008 Paralympic Games for Australia, whilst maintaining a High Distinction average." Katrina said.

Focusing on the future

ECU Planning student, Max Bindon, has his eyes firmly focused on the future, thanks to a scholarship from ECU and the City of Joondalup.

The City of Joondalup "Focussing on the Future" ECU Award aims to give students who want to work in local government a head start by completing a work placement with the City of Joondalup, as well as assisting with course fees.

Max believes the placement gave him the practical experience needed to get ahead in his career. "Being able to understand my strengths and weaknesses in a professional environment will allow me to develop and fine tune my skills over my last few years of my degree, to make sure I am fully prepared for the end of my studies." Max said.

"Flexible study options means I don't have to choose between work and study."

"The biggest attraction of ECU was the opportunity to study externally or via night lectures. This has provided me with the flexibility and control I need to study at my own pace and still maintain full-time employment. Studying at ECU has given me confidence in myself, and I have secured an undergraduate accountant position after just one year of my degree, applying the skills and and knowledge I've learned so far, directly to my job."

Brooke Avard
Accounting and Finance student

Business brings out the best of the best

Each semester, our Business Edge students studying the BES1200 Business Knowledge unit, have the chance to make a business pitch to a panel of industry judges in the Best of the Best competition.

Working in teams, students create viable business proposals, with high-achieving teams being nominated to present their proposal in the competition. Students must then create an eight-minute pitch based on the elements of their assignment.

The teams deliver their proposals in a professional setting, gaining hands-on experience in making impressive presentations, and receive feedback from industry judges on their business ideas.

Outdoor Adventure Recreation Management Program

Our supplementary program in Outdoor Adventure Recreation Management teaches students about leadership, group dynamics and the environment, through day and overnight leisure activities such as bushwalking, rafting, mountain biking, kayaking and more.

If you love the outdoors and want to pursue a career that combines business and leisure, then complete a second major or minor in Outdoor Adventure Recreation Management as part of your course.

Students who undertake this supplementary program will be able to attend lectures and tutorials in our new purpose-built facility, located at the Joondalup Campus football oval.

This supplementary program is recommended for students in our Sport Management, Event, Sport & Recreation Management and Hospitality & Tourism Management courses.

Cruise ships take tourism industry to new heights

The cruise ship market is a rapidly expanding sector within the Tourism industry and we were the first university in the southern hemisphere to offer Cruise Ship Tourism within a Tourism course.

Our students learn from leading industry professionals and undertake practical experiences, such as a Swan River cruise and a cruise ship tour at Fremantle Port. engage with industry via a cruise on the Swan River and a familiarisation tour of a cruise ship at Fremantle Port, gaining insight into the operational side of this booming industry.

Bringing industry experience into the classroom

Our Centre for Planning team has over 30 years of world-wide industry experience combined with our students benefiting from their wealth of knowledge and practical experience.

Senior Lecturer Dr Edward Andre is an Architect, Urban Designer, Landscape Architect and Town Planner; Senior Lecturer Tim Perkins has a background in Environmental Management and Planning, and has recently been invited, on behalf of ECU, to join the Australian Deans of Built Environment and Design Group; and Professor Geoff Syme undertakes a wide range of research in Urban and Regional Planning relating to built and natural environments.

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