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  • Business



Business is different at ECU. We provide you with up-to-date theoretical knowledge, practical experience and important employability skills like problem-solving and communication. We consult with industry, so we know what employers are expecting from you, and we offer you opportunities to get your career on track with industry practice and work experience.

With 13 majors to choose from in the Bachelor of Business, you can experience the freedom to focus in a field you're passionate about, or pursue a range of subject areas to open doors to a variety of career options: Accounting, Event Management, Finance, Hotel Management, Human Resource Management, International Business, Law in Business, Management, Marketing, Planning, Project Management, Sport Management, Tourism & Hospitality Management.

Our courses are designed with your future in mind, so get set for a rewarding and successful career as a job-ready graduate.

From Business Icon to L'Oreal

ECU Business and Law student, Maeva Heim,secured a 12 month internship with beauty giant L’Oreal after participating in the 2012Business Icon competition. Maeva made it to the semi‑finals of the competition and while she did not take out the main prize,the chance to engage with industry made the whole experience worthwhile. Taking the opportunity to network can set your career off to a flying start.

Back-to-back wins for ECU students in the Google Challenge

ECU students lead the way in online marketing with their recent success in the 2012 Google Online Marketing Challenge. For the third year in a row ECU students walked away with an Asia Pacific regional title taking out the Social Media Award for their work with Blackwood River Houseboats. Prizes included a Google tablet and the chance to participate in a social media opportunity with Google senior executives.

Explore the business world

ECU Business students have a range of opportunities available to them to gain knowledge and skills in an industry setting.

Some of the practical experiences on offer to students last year included placements at the Commonwealth Bank, Linc Marketing, MacMahon, Eventscorp, Joondalup Resort, Perth Airport and the West Coast Eagles Football

Club. Many of our students secure ongoing positions after completing work experience so it can be a great way to kick‑start your career.

Get ahead with Business Edge

ECU has taken a unique approach by not only teaching you everything you need to know about business but also the employability skills that employers demand.

Our ECU Business Edge program is designed to teach you real‑world skills such as teamwork, leadership, problem‑solving, critical thinking and much more. These skills will help you graduate job ready with a competitive edge to stand out from the crowd.

New International Hotel and Resort Management Course

If you aspire to a global career as a management professional in the international tourism and hospitality sector, then consider pursuing our new Bachelor of International Hotel and Resort Management course.

With this practical, industry-based degree, you’ll receive plenty of opportunities to integrate theory with practical skills through work-based internships.

Sky's the limit for ECU graduate

Graduating with a double degree in Business (Human Resource Management) and Psychology, Rebecca Olsen is on track to a very rewarding career.

During her time at ECU she won the WA Business Icon Competition and launched a small business called the Becoz Project which builds self-esteem and leadership skills in teenagers. The Becoz Project is now a highly successful small business that runs programs in a number of WA schools and organisations including McDonald’s and the Master Plumbers Association.

Rebecca has recently accepted a role with L'Oreal Australia. For Rebecca, her success wouldn't have been possible without the support from ECU's lecturers and staff. "I have loved the opportunities I received through ECU to really excel both inside and outside the university environment" said Rebecca.

With a passion for helping young women and teenagers reach their potential and the opportunity to build expertise from an industry leader; this talented entrepreneur has a bright future ahead of her.

Inside the boardroom

A select group of Marketing, Advertising and Public Relations students were given the opportunity of a lifetime last year, embarking on a study tour to Singapore.

The students visited some of most influential boardrooms in the Asia Pacific region meeting with senior staff members from organisations such as Singapore Airlines, the Singapore Tourist Board, Tourism Australia, Swissotel Merchant Court, Singapore Cruise Centre and the Singapore Zoo.

Georgie MacDonald, one of the students selected for the study tour, believes the tour gave her an opportunity to experience a whole new level of international marketing. After achieving great results in her degree she is now looking forward to progressing on to Honours and is hoping to use her experience in Singapore to focus her studies on international brand management.

Disability no barrier for paralympian

As a competitive swimmer, ECU student Katrina Porter OAM, Has had to find the balance between her studies and training.

At just 24 years of age she has competed in three Paralympics, won a gold medal in the 100m backstroke in Beijing, broken a world record in the same event and been made a member of the Order of Australia.

She's also excelling in her third year of a Business degree with a double major: "ECU's flexible study options and supportive staff have allowed me to travel for swimming competitions for months at a time without letting my studies suffer. My greatest achievement so far has been winning a Gold Medal at the 2008 Paralympic Games for Australia, whilst maintaining a High Distinction average." Katrina said.

Focusing on the future

ECU Planning student, Max Bindon, has his eyes firmly focused on the future, thanks to a scholarship from ECU and the City of Joondalup.

The City of Joondalup "Focussing on the Future" ECU Award aims to give students who want to work in local government a head start by completing a work placement with the City of Joondalup, as well as assisting with course fees.

Max believes the placement gave him the practical experience needed to get ahead in his career. "Being able to understand my strengths and weaknesses in a professional environment will allow me to develop and fine tune my skills over my last few years of my degree, to make sure I am fully prepared for the end of my studies." Max said.

Business brings out the best of the best

Each semester, our Business Edge students studying the BES1200 Business Knowledge unit, have the chance to make a business pitch to a panel of industry judges in the Best of the Best competition.

Working in teams, students create viable business proposals, with high-achieving teams being nominated to present their proposal in the competition. Students must then create an eight-minute pitch based on the elements of their assignment.

The teams deliver their proposals in a professional setting, gaining hands-on experience in making impressive presentations, and receive feedback from industry judges on their business ideas.

My career is now heading in a very exciting direction

"I have loved my time at ECU! From my incredible experience in the WA Business Icon competition, my career is now heading in a very exciting direction – I'm starting my own business."

"What I have learned is this – don’t be frightened of change; it can open doors you never dreamed possible."

Rebecca Olsen
ECU Business student

Are 457 workers turning down big business?

Are migrant workers on 457 visas turning down the chance to work for resources industry giants and instead choosing employment with smaller firms? This question is the focus of a new study by ECU researchers. Last year Dr Susanne Bahn completed an industry-first study into the use of 457 visas in the WA resources sector as a whole. But that study also highlighted how smaller firms were using 457 visas, raising some interesting questions for further investigation.

Building on the 2012 study Dr Bahn, together with her co-researchers in the Centre for Innovative Practice, including School of Management Head Professor Rowena Barrett, who is an expert in small firm research, is now investigating these claims and is recruiting participants to help further explain the use of 457 visas within Small and Medium enterprises (SMEs). Dr Bahn said this new study would give SMEs greater understanding of the recruitment process, given that a worker on a 457 visa can cost up to $60,000 in recruitment and relocation costs.

Outdoor Adventure Recreation Management Program

Our supplementary program in Outdoor Adventure Recreation Management teaches students about leadership, group dynamics and the environment, through day and overnight leisure activities such as bushwalking, rafting, mountain biking, kayaking and more.

If you love the outdoors and want to pursue a career that combines business and leisure, then complete a second major or minor in Outdoor Adventure Recreation Management as part of your course.

Students who undertake this supplementary program will be able to attend lectures and tutorials in our new purpose-built facility, located at the Joondalup Campus football oval.

This supplementary program is recommended for students in our Sport Management, Tourism Management, Event, Sport & Recreation Management and Hospitality & Tourism Management courses.

The Perth Graduate School of Business

Located on our Mount Lawley Campus, the Perth Graduate School of Business offers a range of postgraduate business and law courses in a flexible and supportive learning environment designed to meet the needs of students already in the workforce.

The state-of-the-art facilities are home to postgraduate Business courses, both research and coursework.

A wide range of disciplines will be offered including accounting, finance, management, marketing, human resources, law & justice, electronic commerce, sport management, enterprise integration, leadership and urban & regional planning.

Bringing industry experience into the classroom

Our Centre for Planning team has over 30 years of world-wide industry experience combined with our students benefiting from their wealth of knowledge and practical experience.

Senior Lecturer Dr Edward Andre is an Architect, Urban Designer, Landscape Architect and Town Planner; Senior Lecturer Tim Perkins has a background in Environmental Management and Planning, and has recently been invited, on behalf of ECU, to join the Australian Deans of Built Environment and Design Group; and Professor Geoff Syme undertakes a wide range of research in Urban and Regional Planning relating to built and natural environments.

Cruise ships take tourism industry to new heights

The cruise ship market is a rapidly expanding sector within the Tourism industry and we were the first university in the southern hemisphere to offer Cruise Ship Tourism within a Tourism course.

Our students learn from leading industry professionals and undertake practical experiences, such as a Swan River cruise and a cruise ship tour at Fremantle Port. engage with industry via a cruise on the Swan River and a familiarisation tour of a cruise ship at Fremantle Port, gaining insight into the operational side of this booming industry.

"One of the best decisions I made career wise was studying business at ECU.

"Not only has it enabled me to develop my theoretical skills, it has provided me with the opportunity to make some life long friends and contacts who are either in a similar career or have the same aspirations.

"My current role at Unisys West as manager of service delivery and projects is the most exciting I have had since entering the workforce. I truly believe that my postgraduate studies at ECU have helped me get to where I am and will be one of the driving forces of my career."

Mark McLauchlin
Business graduate

Postgraduate sustainability seminar a hit

The Perth Graduate School of Business (PGSB) launched the Leadership Seminar Series in March 2012 to great success, with the first event drawing a crowd of Postgraduate Business and Law students, staff and industry.

The theme for the first event was sustainability, with special guest speaker Dr Ian Martinus. Dr Martinus has a Doctorate of Business Administration in Information Systems from ECU, and has had an extensive international career. He addressed attendees on the challenges and opportunities faced by organisational leaders in regards to sustainability. He provided examples of the balance and tension between ‘development’ and ‘sustainability’, sharing many of his international experiences from his work in Iraq, Afghanistan, the United States of America and Australia.

Senior lecturer researches the impact of leisure on family wellbeing

Mr David Lamb, Senior Lecturer in Event, Sport and Recreation Management has completed a research project on leisure service providers and their awareness of the impact of leisure on family wellbeing.

Though Mr Lamb has acknowledged the wealth of general research into families, he identified a shortage of research into the providers of leisure and the effect that leisure services can have on families. To combat this issue, Mr Lamb undertook a qualitative study by interviewing the managers of a number of leisure facilities across Christchurch in New Zealand.

His study examined leisure managers' understanding of these groups and how they manage the needs of family members, both as groups and as individuals. He also observed the perceived problems and solutions with regards to providing leisure services for families and whether or not they had developed specific programs to cater for this group.

Mr Lamb found that leisure service managers were indeed aware of their significance with regards to family wellbeing, but that most struggled to meet their requirements.

Academic joins Conservation Commission

An ECU Professor has been appointed as a Member of the Conservation Commission of Western Australia. Professor Ross Dowling OAM from ECU's School of Marketing, Tourism and Leisure will join six new members on the council, including new chairman, Brian Easton. The appointment was formally announced by Environment Minister Hon. Bill Marmion.

The Conservation Commission is the controlling body for the State’s conservation work, and consists of nine members of the community who are appointed by the minister for their work in conservation and land management.

Professor Dowling actively contributes to national and international tourism research and development. He is considered to be a pioneer in the field of Ecotourism and actively contributes to the areas of Cruise Ship Tourism and Geotourism. His background as an environmental scientist working to develop tourism in natural areas will also be beneficial to the Commission, which oversees the state's national parks.

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