Associate Professor Madeleine Ogilvie
- New Product Development.
Madeleine was originally trained as a nurse in Melbourne, going on to work extensively in the pharmaceutical industry in sales, marketing and management roles. Madeleine has also worked as a management consultant specialising in areas of customer service and communication, where she has consulted for both private and government organisations.
- State Registered Nurse
- Grad Dip Bus. Curtin
- MBA Curtin
- PhD ECowan
Research areas and interests
- International education and qualitative research methodologies.
- Marketing: with a focus on semiotics, consumer research, new product development and international education.
Recent research grants
- Revlon Australia $2,000
- Department of Sport and Recreation $2,000
- Teaching and Learning grant $5,000
- Strategic Faculty grant - exploring the dynamic of international education $17,543
- ARTC grant (in progress) - international study tours and the learning experience $150,000
- Ogilvie, M. (2009). The meaning behind the mask: Why women wear makeup. Saarbrucken, Germany: VDM Verlag Dr. Muller.
- Ogilvie, M. & Ryan, M. (2005). ‘Students’ preference for tertiary project presentation: the increasing role of videography as a teaching tool’ in Communication Skills in University Education E. Manalo & G. Wong-Toi (Eds.) pp170-178. New Zealand: Pearson Education.
- Ryan, M. & Ogilvie, M. (2005).‘The preference for group work – not always the case: a case study’ in Communication Skills in University Education E. Manalo & G. Wong-Toi (Eds.) pp150-158. New Zealand: Pearson Education.
Refereed journal articles
- Ryan, M. M., Ogilvie, M., & Pettigrew, S. (2002). Self-Introspection as a research method in exploring consumption behaviour at a special event. Qualitative Research Journal, 2(1), 47-57.
- Ryan, Maria M., & Ogilvie, M. (2001). Examining the effects of environmental interchangeability with overseas students: A cross-cultural comparison. Australasian & Pacific Journal of Marketing and Logistics. 13(3), 63-74.
- Pettigrew, S., Ryan, M. M., & Ogilvie, M. (2001). New Year’s Eve consumption plans: Consumers’ consumption priorities on the eve of 2000. Australasian Marketing Journal, 9(2), 66-76
- Ogilvie, M., & Mizerski., K. (2009), Combining semiotic perspectives in consumer research, 8th European Conference on Research Methodology for Business and Management Studies.University of Malta, Valletta, Malta.22-23 June 2009.
- Anas., H. Mizerski., K., & Ogilvie., M. (2008), Willingness to buy non-deceptive counterfeit products: A case study of Indonesian consumers, ANZMAC.
- Ryan M.M., Ogilvie M., & Bevilaqua A. (2008). Teaching Marketing Research: Using a Bridging Vehicle to Increase Learning. IASK – International Association for Scientific Knowledge-Teaching & Learning, May, 2008 Conference, Portugal.
- Ryan M.M. & Ogilvie M. (2007). Using a Bridging Vehicle to Increase Deep Learning: A Videography Teaching Study. Proceedings of ANZMAC. Dunedin, New Zealand.
Ogilvie, M. & Jackson, A. (2005). ‘Student designed exams and their impact on self centred learning- A case analysis’. ANZMAC Proceedings, Perth, Western Australia.
- Gunness, A., Ogilvie, M., Mizerski, K. (2005). ‘E-Buyers unveil it all’ 34th EMAC. Milan, Italy.
- Ogilvie, M., Groves, R., Mizerski, K. (2004). ‘Semiotics: Combining philosophies to gain added meaning’ ANZMAC Proceedings, Wellington, New Zealand.
- Ogilvie, M., Ryan, M., Jackson, A. (2004). ‘International students’ preference for videography: Preliminary findings’ ANZMAC Proceedings, James Wiley, Wellington, New Zealand.
- Ogilvie, M., & Ryan, M. (2004). ‘Videography as a teaching tool: A case analysis’ ANZMAC Proceedings, James Wiley, Wellington, New Zealand.
- Gunness, A., & Ogilvie, M. (2004). ‘A multivariate analysis of spontaneous purchases online’ ANZMAC Proceedings, James Wiley, Wellington, New Zealand.
- Mizerski, K., & Ogilvie, M. (2004). ‘Students’ perceptions of marketing’ ANZMAC Proceedings, James Wiley, Wellington, New Zealand.
- Gunness, A., & Ogilvie, M. (2004). ‘The unplanned Internet shopper: Women lead the way’. Web Based Conference
- Gunness, A., McManus, P., & Ogilvie, M. (2003). ‘Exploring the dynamic of unplanned purchases on the web – initial findings’. ANZMAC Proceedings, Adelaide, South Australia.
- Ryan, M.M., & Ogilvie, M. (2002). A Sense of Home. Proceedings of ANZMAC (pp.2671-2677) Melbourne, Australia: RMIT.
- Ryan, M.M., Ogilvie, M. & Pettigrew, Simone. (2001). Self-Introspection as a Research Method in Exploring Consumption Behaviour at a Special Event. AQR "Critical Issues in Qualitative Research" Conference Melbourne, 5-7 July, 2001.
- Ogilvie, M. & Ryan, M. M. (2000). Visual Student Evaluation: The Unspoken Words. Referred Proceedings of the CSUE Conference Sept. 2000, 152-160.
- Ryan, M.M., Pettigrew, Simone & Ogilvie., M. (2000). Guided Introspection: Its Application to research New Year's Eve 1999. ANZMAC, Gold Coast Qld, Australia, Dec, 2000, 1101-1105.
- Ryan, M.M. & Ogilvie, M. (2000). Measuring Students' Expectations: A Holistic Approach. ANZMAC, Gold Coast QLD, Australia, Dec 2000, 1096-1100.
- Ogilvie, M., Ryan, M. M. & Pettigrew S., (2000). Millennium Myths: Investigating the Symbolic Behaviour of Consumers at the Turn of the 21st Century. ANZMAC, Gold Coast QLD, Australia, Dec 2000, 840-846.
- Pettigrew, S., Ogilvie, M. & Ryan M.M. (2000). Reviewing the Past: Consumers' Perceptions of their Quality of Life in 1999. ANZMAC, Gold Coast QLD, Australia, Dec 2000, 977-980.
- Pettigrew, S., Ogilvie, M. & Ryan M.M. (2000). Let's Party Like It's 1999: Intentions To Consume Alcohol on the Eve of 2000. ANZMAC, Gold Coast QLD, Australia, Dec 2000, 960-964.
- Pettigrew, S., Ogilvie, M. & Ryan M.M. (2000). Looking to the Future: The Mindset of Consumers on the Eve of 2000. ANZMAC, Gold Coast QLD, Australia, Dec 2000, 972-976.
- ACR: Cosmetic Consumptionscapes. (2002). Atlanta, Georgia.
- Ogilvie, M., Kristensen-Bach, P. (2001). ‘Why do women wear lipstick?’ Market research into the attitudes and perceptions of Perth women to wearing lipstick. Prepared for Revlon Australia. June.
Other academic works
- Video: Woodman Point: A case study in marketing research. (2001). Perth: Mediaflex. (ISBN: 0-7298-0537-9).
- Title: Marketing Research: A Student Study Guide, Authors: Maria M. Ryan and Madeleine Ogilvie, Details: Printed Australia, Jan 1999, ISBN 0-7298-0439.