Top of page
Main Content

Associate Professor Madeleine Ogilvie

Current teaching

  • New Product Development.

Background

Madeleine was originally trained as a nurse in Melbourne, going on to work extensively in the pharmaceutical industry in sales, marketing and management roles. Madeleine has also worked as a management consultant specialising in areas of customer service and communication, where she has consulted for both private and government organisations.

Qualifications

  • State Registered Nurse
  • Grad Dip Bus. Curtin
  • MBA Curtin
  • PhD ECowan

Research

Research areas and interests

  • International education and qualitative research methodologies.
  • Marketing: with a focus on semiotics, consumer research, new product development and international education.

Recent research grants

  • Revlon Australia $2,000
  • Department of Sport and Recreation $2,000
  • Teaching and Learning grant $5,000
  • Strategic Faculty grant - exploring the dynamic of international education $17,543
  • ARTC grant (in progress) - international study tours and the learning experience $150,000

Recent publications

Books

  • Ogilvie, M. (2009). The meaning behind the mask: Why women wear makeup. Saarbrucken, Germany: VDM Verlag Dr. Muller.

Book chapters

  • Ogilvie, M. & Ryan, M. (2005). ‘Students’ preference for tertiary project presentation: the increasing role of videography as a teaching tool’ in Communication Skills in University Education E. Manalo & G. Wong-Toi (Eds.) pp170-178. New Zealand: Pearson Education.
  • Ryan, M. & Ogilvie, M. (2005).‘The preference for group work – not always the case: a case study’ in Communication Skills in University Education E. Manalo & G. Wong-Toi (Eds.) pp150-158. New Zealand: Pearson Education.

Refereed journal articles

  • Ryan, M. M., Ogilvie, M., & Pettigrew, S. (2002). Self-Introspection as a research method in exploring consumption behaviour at a special event. Qualitative Research Journal, 2(1), 47-57.
  • Ryan, Maria M., & Ogilvie, M. (2001). Examining the effects of environmental interchangeability with overseas students: A cross-cultural comparison. Australasian & Pacific Journal of Marketing and Logistics. 13(3), 63-74.
  • Pettigrew, S., Ryan, M. M., & Ogilvie, M. (2001). New Year’s Eve consumption plans: Consumers’ consumption priorities on the eve of 2000. Australasian Marketing Journal, 9(2), 66-76

Conference publications

  • Ogilvie, M., & Mizerski., K. (2009), Combining semiotic perspectives in consumer research, 8th European Conference on Research Methodology for Business and Management Studies.University of Malta, Valletta, Malta.22-23 June 2009.
  • Anas., H. Mizerski., K., & Ogilvie., M. (2008), Willingness to buy non-deceptive counterfeit products: A case study of Indonesian consumers, ANZMAC.
  • Ryan M.M., Ogilvie M., & Bevilaqua A. (2008). Teaching Marketing Research: Using a Bridging Vehicle to Increase Learning. IASK – International Association for Scientific Knowledge-Teaching & Learning, May, 2008 Conference, Portugal.
  • Ryan M.M. & Ogilvie M. (2007). Using a Bridging Vehicle to Increase Deep Learning: A Videography Teaching Study. Proceedings of ANZMAC. Dunedin, New Zealand.
    Ogilvie, M. & Jackson, A. (2005). ‘Student designed exams and their impact on self centred learning- A case analysis’. ANZMAC Proceedings, Perth, Western Australia.
  • Gunness, A., Ogilvie, M., Mizerski, K. (2005). ‘E-Buyers unveil it all’ 34th EMAC. Milan, Italy.
  • Ogilvie, M., Groves, R., Mizerski, K. (2004). ‘Semiotics: Combining philosophies to gain added meaning’ ANZMAC Proceedings, Wellington, New Zealand.
  • Ogilvie, M., Ryan, M., Jackson, A. (2004). ‘International students’ preference for videography: Preliminary findings’ ANZMAC Proceedings, James Wiley, Wellington, New Zealand.
  • Ogilvie, M., & Ryan, M. (2004). ‘Videography as a teaching tool: A case analysis’ ANZMAC Proceedings, James Wiley, Wellington, New Zealand.
  • Gunness, A., & Ogilvie, M. (2004). ‘A multivariate analysis of spontaneous purchases online’ ANZMAC Proceedings, James Wiley, Wellington, New Zealand.
  • Mizerski, K., & Ogilvie, M. (2004). ‘Students’ perceptions of marketing’ ANZMAC Proceedings, James Wiley, Wellington, New Zealand.
  • Gunness, A., & Ogilvie, M. (2004). ‘The unplanned Internet shopper: Women lead the way’. Web Based Conference
  • Gunness, A., McManus, P.,  & Ogilvie, M. (2003). ‘Exploring the dynamic of unplanned purchases on the web – initial findings’. ANZMAC Proceedings, Adelaide, South Australia.
  • Ryan, M.M., & Ogilvie, M. (2002). A Sense of Home. Proceedings of ANZMAC (pp.2671-2677)   Melbourne, Australia: RMIT.
  • Ryan, M.M., Ogilvie, M. & Pettigrew, Simone. (2001). Self-Introspection as a Research Method in Exploring Consumption Behaviour at a Special Event. AQR "Critical Issues in Qualitative Research" Conference Melbourne, 5-7 July, 2001.
  • Ogilvie, M. & Ryan, M. M. (2000). Visual Student Evaluation: The Unspoken Words. Referred Proceedings of the CSUE Conference Sept. 2000, 152-160.
  • Ryan, M.M., Pettigrew, Simone & Ogilvie., M. (2000).  Guided Introspection: Its Application to research New Year's Eve 1999. ANZMAC, Gold Coast Qld, Australia, Dec, 2000, 1101-1105.
  • Ryan, M.M. & Ogilvie, M. (2000).  Measuring Students' Expectations: A Holistic Approach. ANZMAC, Gold Coast QLD, Australia, Dec 2000, 1096-1100.
  • Ogilvie, M., Ryan, M. M. & Pettigrew S., (2000). Millennium Myths: Investigating the Symbolic Behaviour of Consumers at the Turn of the 21st Century. ANZMAC, Gold Coast QLD, Australia, Dec 2000, 840-846.
  • Pettigrew, S., Ogilvie, M. & Ryan M.M. (2000). Reviewing the Past: Consumers' Perceptions of their Quality of Life in 1999. ANZMAC, Gold Coast QLD, Australia, Dec 2000, 977-980.
  • Pettigrew, S., Ogilvie, M. & Ryan M.M. (2000). Let's Party Like It's 1999: Intentions To Consume Alcohol on the Eve of 2000. ANZMAC, Gold Coast QLD, Australia, Dec 2000, 960-964.
  • Pettigrew, S., Ogilvie, M. & Ryan M.M. (2000). Looking to the Future: The Mindset of Consumers on the Eve of 2000. ANZMAC, Gold Coast QLD, Australia, Dec 2000, 972-976.

Special sessions

  • ACR: Cosmetic Consumptionscapes.  (2002).  Atlanta, Georgia.

Industry reports

  • Ogilvie, M., Kristensen-Bach, P. (2001). ‘Why do women wear lipstick?’ Market research into the attitudes and perceptions of Perth women to wearing lipstick. Prepared for Revlon Australia. June.

Other academic works

  • Video: Woodman Point: A case study in marketing research. (2001). Perth: Mediaflex. (ISBN: 0-7298-0537-9).
  • Title: Marketing Research: A Student Study Guide, Authors: Maria M. Ryan and Madeleine Ogilvie, Details: Printed Australia, Jan 1999,  ISBN 0-7298-0439.
Skip to top of page