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The Big Question - How do we find love?


What is love?
What is love?

Three ECU academics share their thoughts on how trust, science and society influence how we find love.

Oxytocin can be thought of as the bonding hormone.
It is produced in the brain (hypothalamus), is crucial for childbirth and breastfeeding, and is released when mothers bond with their babies and during courtship between intimate partners.
It’s probably simplistic to say that oxytocin is the love hormone, but it certainly plays a big part.
Dr David Coall
School of Medical and Health Sciences

A barrier to finding a long-lasting relationship could lie in how love is portrayed. In books and films, sex often precedes a romantic connection.
Popular television shows normalise a social standard of sexual encounters first and romance second, which in real life can actually be unsatisfying or unsustainable.
Dr Ross Hollett
School of Arts and Humanities


It’s sometimes said that “love means never having to say you are sorry.”
Unfortunately, the research shows this is not the case.
Trust is absolutely key to a loving relationship and we know from research that the re-establishment of trust following a serious transgression is impossible to achieve without a sincere apology.
This isn’t to say that an apology will always work to re-establish trust, but it has to be the first step.
Professor Alfred Allan
School of Arts and Humanities

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