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Social media superstars

Monday, 12 December 2011


Staff from ECU’s Student Service Centre have been named social media superstars for the way they have used technology to engage with the student population.

ECU was awarded the 2011 RightNow Social Super Star Award at the RightNow APAC Summit in the Gold Coast recently.

RightNow Vice President Asia Pacific Brett Waters said the award was presented to the University in recognition of how it has embraced social media as another channel as part of an overall customer relationship management strategy.  

“Having reviewed all of our APAC-STH customers’ social strategies and execution to date, we judged ECU to be a deserving winner of the 2011 RightNow Social Super Star Award. Congratulations again on having won this award,” Mr Waters said.

ECU Enquiry Services Manager Peter Cottam had earlier addressed the conference on the progress that ECU had made in 2011 in opening new communication channels to students.

ECU has implemented ‘mobile’ ready pages for their website, integrated FAQs into Facebook, used the RightNow Cloud Monitor to proactively service students’ enquiries on social media and most recently was piloting a new online chat service in the ECU Contact Centre.  

“Our students now have multiple communication channels to choose from when engaging with the University which caters for a range of preferences from our diverse student population,” Mr Cottam said.


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