This major develops an informed, critical, creative approach to understanding media, design and visual culture within a rapidly evolving environment.
Creative industries are an increasingly important component of the global economy and design provides a basis for using creativity to address social, environmental, economic and communication challenges. The course focuses on the creation and exploitation of intellectual property through a range of disciplines such as graphic design, games and interactivity, environmental and spatial design and animation. Students research and develop original products that impact on audiences and address practical outcomes for users.
The course enables students to develop the technical and general skills that make them ready for employment and enable them to develop along with the design industry itself.
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