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Dr Stephen Fanning


Contact Information Telephone: +61 8 6304 5698, Email:, Campus: Joondalup, Room: JO2.230
Staff Member Details
Telephone: +61 8 6304 5698
Campus: Joondalup  
Room: JO2.230  


Dr Stephen Fanning is a Lecturer in the School of Business and Law.


Please email to make an appointment.


  • Facilitates introductory undergraduate and postgraduate marketing units

Current teaching

  • Marketing Principles and Practices
  • Marketing Leadership

Stephen employs an extensive collection of visual case studies in his teaching.


Stephen has 25 years industry experience prior to joining ECU, he held senior positions in local, national and international organisations. He brings this experience into the classroom to bring academic theory to life.

His PhD thesis, tested an extended a number of classic marketing theories. There were a number of findings including the identification of a new product category - seminal products and a qualities-values framework to enable market researchers and practitioners to better understand the creation of customer value.

Professional associations

  • Western Australian Chamber of Commerce and Industry: Education and Training Committee, Member

Research areas and interests

  • Testing the relevance of classic marketing theory
  • Employing visual methodologies in teaching


  • Doctor of Philosophy, Edith Cowan University, 2010.
  • Grad Dip of Business, Edith Cowan University, 2000.
  • Master of Professional Marketing, Edith Cowan University, 1999.
  • Executive Diploma in Marketing, Edith Cowan University, 1996.
  • Executive Certificate in Marketing, Edith Cowan University, 1995.

Recent Publications (within the last five years)

Journal Articles

  • Olaleye, SA., Sanusi, IT., Fanning, S., Salo, J., (2020), Customers' loyalty to tablet commerce in Nigeria.  African Journal of Science, Technology, Innovation and Development , 12(2), 217-229, Taylor and Francis Online London: United Kingdom, DOI:

Conference Publications

  • Fanning, S., (2018), Technology Enhanced Learning for Marketing Students. 2018 ANZMAC Conference Proceedings, 454-457, online, University of Adelaide.
  • Cripps, H., Standing, C., Fanning, S., (2015), Does Social Media Work in a Business-to-Business Marketing Context?. Proceedings of the 2nd European Conference on Social Media ECSM 2015, 89-95, Reading, UK, Academic Conferences and Publishing International Limited.
  • Cripps, H., Standing, C., Fanning, S., (2015), Does social media work in business-to-business marketing context?. Proceedings of the 2nd European Conference on Social Media ECSM 2015, 89-95, Reading, UK, Academic Conferences and Publishing International Ltd.
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