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Dr Nathalie Collins

Adjunct Senior Lecturer

Contact Information Telephone: +61 8 6304 2195, Mobile: 0417 389 962, Email:, Campus: Joondalup, Room: JO2.331
Staff Member Details
Telephone: +61 8 6304 2195
Mobile: 0417 389 962
Campus: Joondalup  
Room: JO2.331  


Nathalie is an Adjunct Senior Lecturer at the School of Business and Law.


Nathalie has qualifications in areas ranging from Philosophy, Ethics, Information Management, Marketing and Communications. She has worked in fields such as retail, resources, biotech, manufacturing, professional services, tourism, hospitality and entertainment. She has been teaching at ECU in the School of Business for over ten years as a sessional academic/industry practitioner and moved to a full time academic role in 2018.

Research areas and Interests

Nathalie’s areas of research interest include:

  • Authenticity,
  • Service-Dominant Logic,
  • Customer evangelism,
  • Consumer collectives, and
  • Consumer religiosity.


  • Doctor of Philosophy, The University of Western Australia, 2014.
  • Master of Electronic Marketing and Information Management, The University of Western Australia, 2006.
  • Graduate Certificate of Business (eBusiness & Communication), Swinburne University of Technology, 2003.
  • Certificate IV in Workplace Training and Assessment, Other WA registered training organisation, 2002.
  • Bachelor of Arts in Philosophy, United States of America, 1996.

Recent Publications (within the last five years)

Book Chapters

  • Collins, N., Glabe, H., Mizerski, D., Murphy, J., (2015), Identifying Customer Evangelists. Brand Meaning Management: Review of Marketing Research, 12(10), 175-206, Bingley, United Kingdom, Emerald Group Publishing Limited, DOI: 10.1108/S1548-643520150000012007.

Conference Publications

  • Collins, N., (2013), The Road to Damascus Leads to One Infinite Loop: An Introspective Adventure into Apple Computer Customer Evangelism. The 11th APac-CHRIE Conference Proceedings, 1-21, Macau, University of Macau.
  • Collins, N., Murphy, J., (2013), Towards A Folk Taxonomy of Popular New Media Marketing Terms. The 11th APac-CHRIE Conference Proceedings, 1-10, Macau, University of Macau.
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