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Dr Nathalie Collins

Academic Director, National Programs

Contact Information Telephone: +61 8 6304 2195, Mobile: 0417 389 962, Email:, Campus: Joondalup, Room: JO2.202
Staff Member Details
Telephone: +61 8 6304 2195
Mobile: 0417 389 962
Campus: Joondalup  
Room: JO2.202  


Nathalie is the Academic Director for ECU Sydney and Melbourne, Business Program Coordinator for ECU South West, and the Student Mobility Coordinator for the School of Business and Law. Nathalie is also an Adjunct Senior Lecturer.


Nathalie has qualifications in areas ranging from Philosophy, Ethics, Information Management, Marketing and Communications. She has worked in fields such as retail, resources, biotech, manufacturing, professional services, tourism, hospitality and entertainment. She has been teaching at ECU in the School of Business for over ten years as a sessional academic/industry practitioner and moved to a full time academic role in 2018.

Research areas and Interests

Nathalie’s areas of research interest include:

  • Authenticity,
  • Service-Dominant Logic,
  • Customer evangelism,
  • Consumer collectives, and
  • Consumer religiosity.


  • Doctor of Philosophy, The University of Western Australia, 2014.
  • Master of Electronic Marketing and Information Management, The University of Western Australia, 2006.
  • Graduate Certificate of Business (eBusiness & Communication), Swinburne University of Technology, 2003.
  • Certificate IV in Workplace Training and Assessment, Other WA registered training organisation, 2002.
  • Bachelor of Arts in Philosophy, United States of America, 1996.


Recent Research Grants

  • Enhancing graduate employability through the development of a capabilities/skills framework and supervisor assessment tools to standardise industry feedback and inform work-integrated learning curriculum design.,  Australian Business Deans Council,  Grant,  2018 - 2020,  $9,994.

Recent Publications (within the last five years)

Book Chapters

  • Collins, N., Murphy, J., (2018), Segmenting Fan Communities: Toward a Taxonomy for Researchers and Industry. Exploring the Rise of Fandom in Contemporary Consumer Culture, 1-17, USA, IGI Global , DOI: 10.4018/978-1-5225-3220-0.
  • Collins, N., Glabe, H., Mizerski, D., Murphy, J., (2015), Identifying Customer Evangelists. Brand Meaning Management: Review of Marketing Research, 12(10), 175-206, Bingley, United Kingdom, Emerald Group Publishing Limited, DOI: 10.1108/S1548-643520150000012007.
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