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Dr Nathalie Collins

Academic Director, National Programs

Contact Information Telephone: +61 8 6304 2195, Mobile: 0417 389 962, Email:, Campus: Joondalup, Room: JO1.231
Staff Member Details
Telephone: +61 8 6304 2195
Mobile: 0417 389 962
Campus: Joondalup  
Room: JO1.231  


Nathalie is an Adjunct Senior Lecturer at the School of Business and Law.


Nathalie works full-time in the tertiary education sector, with universities and training colleges, in a marketing and development role. She also consults pro bono to non-profit and religious organisations where they have expressed a need for her research and professional marketing skills. Her areas of research interest include authenticity, Service-Dominant Logic, customer evangelism, consumer collectives and consumer religiosity. She also maintains a freelance marketing practice with links to the hospitality, tourism, mining, retail and service sectors.


  • Doctor of Philosophy, The University of Western Australia, 2014.
  • Master of Electronic Marketing and Information Management, The University of Western Australia, 2006.
  • Graduate Certificate of Business (eBusiness & Communication), Swinburne University of Technology, 2003.
  • Certificate IV in Workplace Training and Assessment, Other WA registered training organisation, 2002.
  • Bachelor of Arts in Philosophy, United States of America, 1996.

Recent Publications (within the last five years)

Book Chapters

  • Collins, N., Glabe, H., Mizerski, D., Murphy, J., (2015), Identifying Customer Evangelists. Brand Meaning Management: Review of Marketing Research, 12(10), 175-206, Bingley, United Kingdom, Emerald Group Publishing Limited, DOI: 10.1108/S1548-643520150000012007.

Conference Publications

  • Collins, N., Murphy, J., (2013), Towards A Folk Taxonomy of Popular New Media Marketing Terms. The 11th APac-CHRIE Conference Proceedings, 1-10, Macau, University of Macau.
  • Collins, N., (2013), The Road to Damascus Leads to One Infinite Loop: An Introspective Adventure into Apple Computer Customer Evangelism. The 11th APac-CHRIE Conference Proceedings, 1-21, Macau, University of Macau.
  • Collins, N., (2012), Can Retail Liminal Space/Places Transcend Gender Segmentation?. Gender, Marketing and Consumer Behaviour: 11th Conference Proceedings, 84-93, Queenstown, New Zealand, Association for Consumer Research.
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