Hugh joined ECU in late 2011 having previously been based at Griffith University, where he was Director of Offshore Operations for the Griffith Business School. Prior to moving to Australia in 1996, he taught at Oxford Brookes and Staffordshire universities in the United Kingdom.
Hugh's research interest area is consumer behaviour with particular focus on the tourism industry. He has written a wide range of publications in this area. Prior to joining academia he worked for a large industrial organisation in the UK in financial management before branching out into ownership and management of small business in the UK.
Professor Wilkins is a member of the editorial boards of Journal of Hospitality Marketing and Management, International Journal of Contemporary Hospitality Management and the Journal of Vacation Marketing.
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