Dr Martin MacCarthy is a Lecturer in the School of Business and Law.
School Academic Integrity Officer
School Status Appeal Reviewer
Australian Marketing Institute (AFAMI CPM)
Research areas and interests
The active areas of experiential consumption including:
Pilgrimage and experiential tourism
Doctor of Philosophy, Edith Cowan University, 2008.
Master of Management, The University of Western Australia, 1995.
Bachelor of Business, UNKNOWN, 1988.
Recent Research Grants
Research into the use of Sound Moderated Firearms in NSW, NSW Game Council, NSW Game Council - Grant,
Recent Publications (within the last five years)
Maccarthy, M., (2016), Consuming symbolism: marketing D-Day and Normandy. Journal of Heritage Tourism, 12(2), 13p., Taylor and Francis, DOI: 10.1080/1743873X.2016.1174245.
Willson, G., Maccarthy, M., (2016), Discontentment with modern life: The case for tourism. Journal of Tourism Challenges and Trends, 9(1), 31-46, Online, Romanian-American Association of Project Managers for Education and Research (RAAPMER).
Maccarthy, M., Willson, G., (2015), The business of D-Day: an exploratory study of consumer behaviour. International Journal of Heritage Studies, 21(7), 698-715, Oxon, United Kingdom, Routledge, DOI: 10.1080/13527258.2014.1001423.
Martin, DS., Murray, D., O'Neill, M., Maccarthy, M., Gogue, J., (2013), Target shooting as a serious leisure pursuit – an exploratory study of the motivations driving participant engagement. World Leisure Journal, 56(3), 204-219, Philadelphia, USA, Taylor & Francis, DOI: 10.1080/0419057.2013.836560.
Maccarthy, M., O'Neill, M., Willson, G., (2016), Suppressing Suppressors: Australia's Prohibition of Sound Moderation in Firearms. Marketing in a Post-Disciplinary Era, 106-112, Christchurch, New Zealand, University of Canterbury.
Maccarthy, M., Willson, G., (2016), Revisiting D-Day and Holt’s Model. Engineering the Visitation Experience. Marketing in a Post-Disciplinary Era, 1030-1036, Christchurch, New Zealand, University of Canterbury.
Maccarthy, M., (2013), Australian gun culture, a rich web of meaning. Asia-Pacific Advances in Consumer Research, 10(6-8 July 2012), 391-395, Association for Consumer Research.