|Telephone:||+61 8 6304 5698|
Dr Stephen Fanning is a Lecturer in the School of Business and Law.
Please email to make an appointment.
Stephen employs an extensive collection of visual case studies in his teaching.
Stephen has 25 years industry experience prior to joining ECU, he held senior positions in local, national and international organisations. He brings this experience into the classroom to bring academic theory to life.
His PhD thesis, tested an extended a number of classic marketing theories. There were a number of findings including the identification of a new product category - seminal products and a qualities-values framework to enable market researchers and practitioners to better understand the creation of customer value.
Please leave a comment about your rating so we can better understand how we might improve the page.