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Dr Stephen Fanning

Lecturer

Contact Information Telephone: +61 8 6304 5698, Email: s.fanning@ecu.edu.au, Campus: Joondalup, Room: JO2.230
Staff Member Details
Telephone: +61 8 6304 5698
Email: s.fanning@ecu.edu.au
Campus: Joondalup  
Room: JO2.230  

 

Dr Stephen Fanning is a Lecturer in the School of Business and Law.

Availability

Please email to make an appointment.

Responsibilities

  • Facilitates introductory undergraduate and postgraduate marketing units

Current teaching

  • Marketing Principles and Practices
  • Marketing Leadership

Stephen employs an extensive collection of visual case studies in his teaching.

Background

Stephen has 25 years industry experience prior to joining ECU, he held senior positions in local, national and international organisations. He brings this experience into the classroom to bring academic theory to life.

His PhD thesis, tested an extended a number of classic marketing theories. There were a number of findings including the identification of a new product category - seminal products and a qualities-values framework to enable market researchers and practitioners to better understand the creation of customer value.

Professional associations

  • 2013 - Western Australian Chamber of Commerce and Industry: Education and Training Committee, Member
  • 2011-12 - Marketing Learning Outcomes Working Party for Tertiary Education in Australia, WA Academic Representative

Research areas and interests

  • Testing the relevance of classic marketing theory
  • Employing visual methodologies in teaching

Qualifications

  • Doctor of Philosophy, Edith Cowan University, 2010.
  • Grad Dip of Business, Edith Cowan University, 2000.
  • Master of Professional Marketing, Edith Cowan University, 1999.
  • Executive Diploma in Marketing, Edith Cowan University, 1996.
  • Executive Certificate in Marketing, Edith Cowan University, 1995.

Recent Publications (within the last five years)

Journal Articles

  • Ogle, A., Fanning, S., (2014), Quasi-Q-Sorting innovation: The use of tangible cues in sorting methodology. Journal of Hospitality Application & Research, 9(1), 69-80.
  • Fanning, S., Ogle, A., (2014), To 'P' or not to 'P': The Dilemma in Tourism and Hospitality Marketing. Tourism Development Journal, 11-12(1), 19-27, India, Himachal Pradesh University.
  • Ogle, A., Henley, N., Rowe, M., Jongeling, S., Fanning, S., (2013), Hotel Guest e-questionnaires: Implications for Feedback and Relationships. FIU Hospitality Review, 31(2), 66-81, United States, Florida International University.
  • Ogle, A., Fanning, S., (2013), The hotel comment card: A motivator of guest satisfaction. Advances in Hospitality and Tourism Research (AHTR), 1(1), 1-16, Turkey, Akdeniz University.

Conference Publications

  • Cripps, H., Standing, C., Fanning, S., (2015), Does social media work in business-to-business marketing context?. Proceedings of the 2nd European Conference on Social Media ECSM 2015, 89-95, Reading, UK, Academic Conferences and Publishing International Ltd.
  • Cripps, H., Standing, C., Fanning, S., (2015), Does Social Media Work in a Business-to-Business Marketing Context?. Proceedings of the 2nd European Conference on Social Media ECSM 2015, 89-95, Reading, UK, Academic Conferences and Publishing International Limited.
  • Fanning, S., Lambert, C., Maccarthy, M., (2012), Validating an old Classic: Deconstructing the Sporting Pyramid using Holt?s Typology of Consumption. Australia New Zealand Marketing Academy Conference 2012 Proceedings, 7, Perth, Western Australia, Ehrenberg-Bass Institute for Marketing Science, University of South Australia.
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