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  • Applied Digital and Social Media Marketing Program

    Develop a Social Media Marketing Strategy for your business.

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Applied Digital & Social Media Marketing

The highly practical and experiential nature of this short course will give individuals the knowledge to develop a Social Media Marketing Strategy for their business. The course content will be of real value to a wide audience and will allow participants to receive advanced standing for the new Applied Digital Marketing Unit should all course and assessment items be completed to the required standard.

Why is this course for you

The Association for Data-Driven Marketing and Advertising (2018) identified that the top three skills required of marketers are an understanding of data-driven marketing, analytics and data visualization. This course will give you the skills to excel in these areas and grow your marketing knowledge exponentially.

The course focusses heavily on the application of knowledge and upon completion participants will have the knowledge to apply a digital and social media marketing strategy within an organisation.

Course overview

Over the three days you will examine the application of digital and social media technologies within the marketing discipline and practice. You will apply theories based on content, relationship and context marketing.

In addition to the above, content will include:

  • An analysis of the digital and social media marketing landscape
  • Strategies to understand consumer behaviour in the digital age
  • Social media platforms: Content, paid and organic marketing
  • Digital analytics: Tracking, monitoring and reporting
  • Developing a social media-marketing plan.

About the Facilitator

Dr Violetta Wilk is a Lecturer in Digital Marketing in the School of Business and Law.  Violetta has spent 15 years creating successful online and offline marketing and branding strategies, campaigns and projects for organisations in the corporate and tertiary sectors. She has taught Undergraduate, Postgraduate and MBA units, as Lecturer and Tutor.

Further information

Please contact the Executive Education team on ExecEducation@ecu.edu.au

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