ECU offers innovative and practical courses across a variety of disciplines and we have a vibrant research culture. ECU is a leader in developing alternative entry pathways to higher education.
We have three campuses in Western Australia. Joondalup and Mount Lawley in the Perth metropolitan area and our South West campus in Bunbury, 200km south of the Perth CBD.
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At ECU we concentrate our research in areas of strength to deliver tangible outcomes.
There are several ways to get involved with research at ECU.
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We value industry partnerships and offer access to world-class research across our nine ECU Strategic Research Institutes and Centres.
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ECU delivers training that can be tailored to industry needs.
Extra-curricular learning for childrenChildren's University Edith Cowan aims to inspire students between seven and fourteen to develop confidence and a love of learning through validated activities beyond the school curriculum.
The Inspiring Minds scholarship program are equity scholarships that give students an opportunity to access an education that may otherwise be out of reach.
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Develop a Social Media Marketing Strategy for your business.
The highly practical and experiential nature of this short course will give individuals the knowledge to develop a Social Media Marketing Strategy for their business. The course content will be of real value to a wide audience and will allow participants to receive advanced standing for the new Applied Digital Marketing Unit should all course and assessment items be completed to the required standard.
The Association for Data-Driven Marketing and Advertising (2018) identified that the top three skills required of marketers are an understanding of data-driven marketing, analytics and data visualization. This course will give you the skills to excel in these areas and grow your marketing knowledge exponentially.
The course focusses heavily on the application of knowledge and upon completion participants will have the knowledge to apply a digital and social media marketing strategy within an organisation.
Over the three days you will examine the application of digital and social media technologies within the marketing discipline and practice. You will apply theories based on content, relationship and context marketing.
In addition to the above, content will include:
Dr Violetta Wilk is a Lecturer in Digital Marketing in the School of Business and Law. Violetta has spent 15 years creating successful online and offline marketing and branding strategies, campaigns and projects for organisations in the corporate and tertiary sectors. She has taught Undergraduate, Postgraduate and MBA units, as Lecturer and Tutor.
Please contact the Executive Education team on ExecEducation@ecu.edu.au
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